PowerSports Business

March 13, 2017

Issue link: http://read.uberflip.com/i/793848

Contents of this Issue


Page 21 of 39

ATV/UTV A T V o w n e r s f r o m C l a r i t y R e s e a r c h ' s PowersportsConnect online community of powersports vehicle owners are prime exam- ples of the importance of a service department walkthrough as part of the purchase path. A total of 145 ATV owners completed the online survey, with results provided to exclu- sively to Powersports Business from Clarity Research. When asked, "In general, how do you service your ATV?" a total of 61 percent responded that they service their ATVs them- selves. About 1 in 4 take it to a dealer for ser- vice, while 9 percent give it to a friend or family member to be serviced. Another 7 percent take it to a local mechanic (non-dealership). When asked "Have you ever purchased an aftermarket part or accessory for your ATV?" 86 percent of the respondents said yes. The top five accessories purchased were tires (16 percent), exhaust (15 percent), racks/cargo (15 percent), lights (10 percent) and wheels (8 percent). Finally, the three-question survey asked ATV owners for their 24-month purchase con- sideration. Only 10 percent replied that they "definitely" plan to purchase an ATV in the next 24 months. Another 17 percent said they "probably will" purchase at ATV in that period. About 3 in 10 said they "may or may not pur- chase" an ATV within the next two years. A total of 27 percent of the respondents said they "probably will not purchase" an ATV within the next 24 months, and another 17 percent said they "definitely will not purchase" an ATV in that time period. PSB Consumer survey: 1 in 4 get ATV serviced by dealer 22 • March 13, 2017 • Powersports Business www.PowersportsBusiness.com Arctic Cat announced the 2017 Wildcat Sport and Trail SE models are now avail- able. The 2017 Wildcat Sport SE retails for $16,499, while the 2017 Wildcat Trail SE is listed for $14,699. The 2017 Wildcat Sport/Trail SE models feature a WARN 3,000-lb. synthetic rope winch, which includes 50 feet of market- leading 7/32-inch Spydura synthetic rope. The polycarbonate half windshield is scratch- resistant and provides an excellent field of view. A lower panel venting design allows easy hood access. A unique arched design moves air up and over occupants while reduc- ing dust swirl. The Wildcat's infinitely adjust- able tilt steering allows the user to position the steering wheel in that "just right" position for any rider. Arctic Cat electronic power steering (EPS) activates automatically at the moment of ignition. Steering the machine requires minimal effort, even at slow speeds and rock crawling. Aluminum rims offer custom fit and performance and corrosion-resistant, rugged, lightweight aluminum construction. They are polished with black inlays for under- stated shine and finish. Each wheel is X-rayed to ensure quality. The rugged TEAM Rapid Response system is lightweight and creates minimal friction, which allows power to transfer effortlessly. Shifts occur automatically and instantly in response to the vehicle, no matter how hard riders hammer the throttle. Electronic 2WD/4WD front differential lock is activated with a flick of the switch. Hooking up to a boat trailer, utility trailer, SPEEDPoint attachments or whatever a user needs to haul is easy with the 2-inch rear receiver. CFMOTO USA PARTNERS WITH TORCS CFMOTO USA has teamed up with TORCS, the Texas Off Road Championship Series, as a major sponsor for the series' inaugural side- by-side class racing season. "I believe the success TORCS has enjoyed with motorcycles has given us the experience necessary to build a successful side-by-side racing series in the state of Texas," said race director Gil Ramos. "It is time to expand, and we're excited for CFMOTO to be a part of this expansion." The series will include three classes — 800cc and under, non-turbo machines and turbo machines. "We're a growing manufacturer," said CFMOTO USA marketing director John Tranby. "When we can partner with a grow- ing organization like TORCS to get people excited about driving side-by-sides, every- body in the community wins." The Texas Off Road Championship Series is a 10-race motocross and side-by- side race season in its 10th year. This is the first year side-by-side vehicles will be fea- tured in the series. TORC TO HOST TWO RACES AT ERX TORC: The Off-Road Championship is bringing the hard-hitting action of short- course off-road racing to ERX Motor Park in Elk River, Minnesota. The races will be held June 10-11 and Sept. 23-24. The 2017 season will include PRO 4, PRO 2 and PRO Light and PRO UTV rac- ing in all rounds. Each race weekend will include Sportsman class drivers, with the goal of encouraging new talent to get behind the wheel. Last season, the TORC series was the first short-course off-road race to experi- ence ERX's purpose-built track. Drivers were blown away by the challenging and fun track design. ERX offers the whole family a unique racing experience with open pit access for fans to connect with their favorite drivers, on- site camping and visibility of the track via the natural amphitheater. POLARIS RZRS SWEEP PODIUM AT KING OF THE HAMMERS This year's King of the Hammers (KOH) saw 75 side-by-sides, with most being Polaris RZRs, lining up for the toughest off-road race in the world. When the dust settled, RZRs would take the top five spots and seven of the top 10. This year's KOH was a family affair with newly signed Polaris Factory Racer Shannon Campbell taking "The Hammer," and his son Wayland finishing second. Shannon's daughter Bailey also raced, going toe-to-toe with her father in the beginning of the race. She ended up finishing 15th. All three raced RZR XP Turbo EPS vehicles. Shannon domi- nated the race and finished almost 15 minutes ahead of Wayland. UTVGuide.net's Jon Crowley and Walker Evans Racing's Reid Nordin filled out the podium racing the naturally aspirated RZR XP 1000 Gold Matte Metallic Limited Edition model, built to dominate the trail and rocks. The Campbells are sponsored by Polaris, Walker Evans, FOX, KC, ITP tires, Rugged Radios, ARB and Monster Energy. Crowley and Nordin are sponsored by Polaris, Rugged Radios, Walker Evans Racing, Cognito Motorsports, UTV INC, Arisun Tires, Assault Industries, Factory UTV, KC and Simpson Race Products. PSB DIGEST Arctic Cat introduces 2017 Wildcat SE models TORC's Pro UTV racing returns to ERX Motor Park in Elk River, Minnesota, twice this year. offer custom 24-MONTH PURCHASE CONSIDERATION AMONG ATV OWNERS IN GENERAL, HOW DO YOU SERVICE YOUR ATV? HAVE YOU EVER PURCHASED AN AFTERMARKET PART OR ACCESSORY FOR YOUR ATV? 17% 27% 29% 17% 10% 0% 25% 50% 75% 100% Definitely will not purchase Probably will not purchase May or may not purchase Probably will purchase Definitely will purchase 23% 7% 61% 9% 0% 10% 20% 30% 40% 50% 60% 70% Take it to a dealer Take it to a local mechanic I service it myself A friend or family member services it for me 0% 25% 50% 75% 100% Yes No I don't remember 86% 10% 5% Top 5 accessories purchased: Tires 16% Exhaust 15% Racks/Cargo 15% Lights 10% Wheels 8% Source: Clarity Research The 2017 Arctic Cat Wildcat Sport SE retails for $16,499.

Articles in this issue

Links on this page

Archives of this issue

view archives of PowerSports Business - March 13, 2017