PowerSports Business

March 13, 2017

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www.PowersportsBusiness.com MOTORCYCLE Powersports Business • March 13, 2017 • 25 NUVIZ gets investment from Pierer Industrie San Diego-based NUVIZ, Inc. announced it has secured a strategic investment from Pierer Industrie AG, the parent company behind KTM Industries, Husqvarna Motorcycles, WP Suspension and Pankl Racing Systems. The investment will be used to finalize product development, as well as boost sales and marketing efforts ahead of the launch of the company's head-up display technology and connected riding solutions in the first half of 2017. "This strategic investment is very exciting for NUVIZ as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create," said Malte Laass, founder and chief strategy officer, NUVIZ. "As we approach our launch, we are very happy to have found a partner with deep industry knowledge, and the expertise and patience needed to build a sustainable technology business." In addition to the monetary investment from Pierer Industrie AG, strategic syner- gies between the KTM Group and NUVIZ will open exciting opportunities for both companies including marketing, distribu- tion and product integration with KTM and Husqvarna Motorcycles. "NUVIZ is set to release one of the most anticipated motorcycle products of the year," said Stefan Pierer, CEO, KTM Group. "We look forward to working with NUVIZ as they unveil new HUD and connectivity capabilities that stand to transform the motorcycling experience as we know it." With its headquarters in San Diego, Cali- fornia, and a world-class research and develop- ment team located in Salo, Finland, NUVIZ is building a global presence as the release of its flagship connected HUD solution for motorcy- clists nears. NUVIZ's latest strategic investment from Pierer Industrie AG brings its funding total to more than $9 million in equity financ- ing and venture debt. PSB KTM parent invests in head-up display firm because people come to buy stuff," Harris said. The number of dealer booths remained on par with 2015-16, with Chicago and Cleveland boasting the most dealer booths. Of course, at all shows dealership staff worked the OEM booths as well. The hope is that a positive IMS season indi- cates a better sales season to come. "You can feel there's a buzz. There's a good energy level at all the shows. Obviously we need to see that translate into new unit sales or even used sales," Harris said. "That's what these shows are all about, which is getting people excited about riding and purchasing product and purchasing new models." PSB IMS CONTINUED FROM PAGE 24 u FITZ ARMY STUNT SHOW We captured video of the first Fitz Army Stunt Show at the Progressive International Motor- cycle Show in Minneapolis. See it at youtube.com/powersportsbusiness1. Ken Ciocci, left, and Marv Williams, respresenting Spectro Performance Oils, paused for a photo with PSB senior editor Liz Keener. NUVIZ co-founders Marcel Rogalla (left) and Malte Laass plan to launch NUVIZ's head-up technology in the first half of 2017.

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