Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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WHETHER IT'S YOUR FIRST TIMEattendingTheWeekorindeedyouarecollecting yourfifthyearcredentials,pleaseknowyouarebeyondwelcometoPicturehouse Centraltofeedyourcuriousbrain,yourcreativeheart,yourcynicalwonderandyour hopefulsoul.AdvertisingWeekEuropeexiststoalloweachandeveryoneofyouto makedeeperconnectionstobothconceptsandprofessionalpartners,whilebeing remindedofthepossibilitiesofourwiderindustrytoinfluencetheworldtopositive effect. 2016witnessedtumultuouschangeinoursector;beitmetrics,transparency,diversity, automation,creativechallengesandfakenewstonamebutafew. Nodoubtthispace ofchangewillcontinuethroughout2017—sodotakeeverychancetotakeabreath andabsorbthelearningduringAdvertisingWeekEurope. Innumerology,fiveisthemostdynamicandenergeticofallthesingle-digitnumbers— andthefifthanniversaryofourthoughtleadershipextravaganzacouldn'thavecomeat amorepertinenttimeforourindustry.Unpredictable,alwaysinmotionandconstantly Welcometothe5thyear ofAdvertisingWeekEurope ADVISORY COUNCIL CHAIR Kathleen Saxton A WORD FROM AdvisoryCouncilChair in need of change are phrases that could sum up today's advertising, media and marketing world and I know having seen the full programme within these pages that dynamism and energy is aplenty. Our wonderful partners and members of the Advisory Council have once again curated a fantastic programme to ignite the very conversations that need to be taking place this week and for our collective future in the year ahead. Please join me throughout The Week in thanking them for championing our sector in a way that not only demonstrates but also truly celebrates the dynamic industry we are privileged to be part of. We are also incredibly grateful to The Marketing Society, the IPA, the Advertising Association and ISBA for their continued encouragement to reach and include all corners of the client and agency worlds. Finally and most importantly… thank you for your attendance and continued support of Advertising Week Europe — its spirit and vitality only exist because of you making time and space to bring your minds here. Here's to a week of incredible stimulation on the thought leadership stages and musical gyration on the evenings' dance floors! Let's give Year 5 the energy it deserves. AWE 2017 9

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