Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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W E D N E S D A Y 1 0 3 10:15-11:00 AM FAST COMPANY STAGE Millennials: Meet Your Future Boss We're all going to be working 'till we're 75, but not in an office. 9-5 isn't a thing and no-one picks up their landline phone any more. The working world is changing, fast. And the people best equipped to deal with those changes? The millennials that we're all so busy writing off as 'lazy and apathetic.' Nikki Austen Brand&Innov.Consultant, THE FUTURE LABORATORY Paul Davies Consumer Marketing Director, MICROSOFT Rebecca Holman Editor, The Debrief, BAUER MEDIA PRESENTED BY BAUER MEDIA 10:15-11:00 AM THE GUARDIAN STAGE Thinking About Video In A Visual Future Think about Trump and the uniquely visual nature of his presidency. Now imagine reporting on him without the power of video to speak truth to power. At The Guardian we're building from an editorial imperative in exploring news ways of telling stories. With a growing economy of inventory to play with, including VR experiences, branded and social content, live video and long form documentaries, we're looking to unlock the commercial opportunities for brands. How is video shaping our future? Anna Bateson VP, Platforms & Partnerships, GUARDIAN NEWS & MEDIA PRESENTED BY THE GUARDIAN 10:30-11:15 AM WORKSHOP STAGE Artificial Intelligence For Real Understanding Learn all you need to know about Artificial Intelligence. Watch a talk that features real AI to demonstrate a use case and then breakout into groups to ideate how your team can use AI for your brand. At the end, you'll leave with a basic sketch and, time permitting, a prototype. Vince Lynch CEO, IV 10:15-11:00 AM 10:15-11:00 AM 10:30-11:15 AM 10:00-1:00 PM SHUTTERSTOCK STAGE Sharethrough Native Ad Forum Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers. We will host a series of talks and panels to interrogate how Native has matured and what the future holds. Firstly, we will look at how technology is enabling marketers to create more effective and scalable native advertising; covering topics like: Is native the only viable advertising solution for mobile? How can brands successfully attribute attention? What's next for programmatic native advertising? The session will then shift to look at things from a publisher perspective and ask "is the ad funded internet sustainable?" Publishers will share examples of new and innovative business models and approaches to monetisation, and we'll also discuss how platforms fit into the ecosystem. Lauren Dick Head of Emerging Platforms, MAIL ONLINE Mike Gaffney CRO, SHARETHROUGH Patrick Keane President, SHARETHROUGH Oliver Lewis Director of Digital Strategy, NEWS UK Mick Loizou Dir. Programmatic & Native Ad Sol., EMEA, YAHOO Amir Malik Programmatic Director, TRINITY MIRROR Richard Reeves Managing Director, AOP PRESENTED BY SHARETHROUGH 10:00-10:50 AM IPA CENTENARY STAGE Long Live The Independence There's a power in keeping your independence, particularly in an industry caught in the midst of the 'merger era.' Today, the ability to remain the nimble, lone-wolf agency among holding companies and big conglomerates is celebrated, and often sought after by big-time clients looking for a boutique, creative point- of-view. But are these independent agencies missing out on the resources made available to conglomerates? What are the pitfalls to staying true in order to maintain your independence? Leaders of independent shops discuss how and why they dodge acquisition and both the benefits and deficits in doing so. MODERATOR Ronald Urbach Chairman, DAVIS & GILBERT LLP Jason Harris President/CEO, MEKANISM Patrick Hickey CEO, ROTHCO Jackie Stevenson Founding Partner, THE BROOKLYN BROTHERS 10:00-1:00 PM 10:00-10:50 AM download on the app store android app on google play CAMPUS WI-FI N E T W O R K AW E U R O P E P A S S a w e y e a r 5

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