Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 1 0 6 11:15-12:00 PM FAST COMPANY STAGE Bossin' It: Get Gaming Or Get Played Believing video games are just for geeks is a cliché that's decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it's a driving force behind mainstream fashion, film, music, celebrity, and sport. Rick Edwards PresenterofBBC3'sFreeSpeech,andauthorof 'NoneofTheAbove'. Kieran Long Keeper of the Design, Architecture & Digital Department, V&A MUSEUM Jo Twist CEO, UKIE PRESENTED BY YOUTUBE 11:15-11:45 AM SNAPCHAT SECRET GARDEN How To Snapchat Check for latest updates. PRESENTED BY SNAPCHAT 11:30-12:20 PM WORKSHOP STAGE Sound And Colour A short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium. How sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age. John-Paul Hughes Group CD, Bauer City Network, BAUER MEDIA PRESENTED BY BAUER MEDIA 11:45-12:30 PM THE GUARDIAN STAGE Telling Stories Across Screens Humans are hard wired to understand the world through stories. Give a lecture and people are tacitly engaged – tell a great story and they're riveted. But what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. Many say that to deliver better advertising, particularly in the video world, we need to view the ecosystem through a single lens. Listen as experts discuss why the most effective advertising, and storytelling, is that which has a unified, holistic approach, as opposed to one that only solves one part of the equation. Jana Eisenstein Marketing Director EMEA, VIDEOLOGY Claudia de Wolff Director Creative Content & Prog., VEVO UK 11:15-12:00 PM 11:15-11:45 AM 11:30-12:20 PM 11:45-12:30 PM 10:30-11:00 AM SNAPCHAT SECRET GARDEN How To Snapchat Check for latest updates. PRESENTED BY SNAPCHAT 11:00-11:50 AM IPA CENTENARY STAGE Ending Tech Tourism: 10 Marriage Vows For Agencies & Start-ups Join us for the launch of a new IPA initiative – a charter enshrining good practice commitments for agencies that want to deal fairly and openly when partnering with start-ups. At Advertising Week 2016, we heard some case examples of what not to do when entering this new and exciting area. Since then we've been collating more examples of good and bad behaviour from agencies, start-ups and intermediaries. MODERATOR Dominic Mills Columnist, MEDIATEL Hannah Blake Development Lead, FOUNDERS FACTORY David Caygill Creative Technology Director, IRIS WORLDWIDE Jim Kite Global Head of Partnerships, Business Transformation, PUBLICIS MEDIA Tom New Co-Founder, FORMISIMO PRESENTED BY INSTITUTE OF PRACTITIONERS OF ADVERTISING (IPA) 11:00-11:45 AM THE GUARDIAN STAGE Accessing The Digital Future (And Present) Of Live Sports Video Discovery-owned Eurosport, the number one sport destination in Europe and BAMTech, a leading technology services and video streaming company owned by MLBAM, The Walt Disney Company and the National Hockey League, have joined forces to supercharge the Eurosport Player, which will be rolling continent wide over the course of 2017, and bring BAMTech's proprietary tech to other European content partners through a new venture (BAMTech Europe). Featuring its vast array of content rights, Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms. The two companies will be joined by a special guest panelist for a thought-provoking discussion on the state of streaming. Jeffrey Volk SVP, Business Dev., MLB ADVANCED MEDIA PRESENTED BY BAMTECH & EUROSPORT 10:30-11:00 AM 11:00-11:50 AM 11:00-11:45 AM

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