Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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W E D N E S D A Y 1 0 7 12:15-1:00 PM FAST COMPANY STAGE Daily Debate: The Slogan "Take Back Control" Has Con At Its Heart Both Donald Trump's "Make America Great Again" campaign and the case for Brexit sold the notion of regaining national independence, of taking back control from multinational bodies and unaccountable technocrats. But in our ferociously interconnected world of complex trade deals, mobile capital and large scale immigration, isn't that just a big con? Is the appeal to national sovereignty a piece of dangerous nostalgia? Or is it a precious piece of our national and our democratic heritage which we lose at our peril? MODERATORJeremy O'Grady Editor-in-Chief, THE WEEK Michael Gove MP, SURREY HEATH PRESENTED BY THE WEEK LIVE 12:30-1:15 PM THE GUARDIAN STAGE The Future Of Content: Community, Circulation & Chicken Nuggets Content is changing. We're moving away from the old model of traditional news brands distributing editorial content through their formal channels. We're evolving into a world of circulation where consumers and platforms move news and content around. We now have young influencers producing content — such as the recent classic, "I really need some chicken nuggets" — gaining 10,000 retweets and hundreds of comments, alongside news brands sharing content with other news brands and platforms to gain reach. In between, we have a huge increase in brands moving into this space with content marketing. Nigel Clarkson MD and Commercial Director, YAHOO UK PRESENTED BY YAHOO 12:15-1:00 PM 12:30-1:15 PM 12:00-12:50 PM IPA CENTENARY STAGE Cultivating Creativity: Unleashing The Power Within Every Human Brain CP+B London's rallying cry is "Creativity is the Cure." We believe creativity should be recognised and nurtured as a universal, powerful and transformative attribute of the human race — one which fosters societal well-being, contributes to the development of dynamic economies and unlocks intellectual capital for businesses. But first perhaps we all need to better understand what "creativity" actually means to the human brain. Dave Buonaguidi CCO, CP+B LONDON Balder Onarheim Co-Founder, COPENHAGEN INSTITUTE OF NEUROCREATIVITY Richard Pinder CEO UK and Intl., CRISPIN PORTER + BOGUSKY PRESENTED BY CP+B 12:00-12:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check for latest updates. PRESENTED BY SNAPCHAT 12:15-2:00 PM FORTNUM & MASON PICCADILLY Bing Culture + Commerce Lunch Series Check for latest updates. PRESENTED BY BING & IPA BY INVITATION ONLY + PLATINUM DELEGATES 12:00-12:50 PM 12:00-12:40 PM 12:15-2:00 PM NETWORK IN OUR NEW DELEGATE HANGOUTS THE GOOGLE LOUNGE & DELEGATES LOUNGE

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