Advertising Week Europe

Advertising Week Europe 2017 Official Guide

Issue link: http://read.uberflip.com/i/794733

Contents of this Issue

Navigation

Page 109 of 299

E V E N T S 1 0 8 1:00-1:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 1:15-2:00 PM SHUTTERSTOCK STAGE Influencer Generated Content: How To Unlock The World's Creativity A study by Deloitte revealed that word-of- mouth generated more than twice the sales of paid advertising. Word-of-mouth today includes content creation. As your customers become creators, brands have a whole new network of publishers and broadcasters. Jules Lund from social influencer marketplace TRIBE joins us to explore how to unlock and nurture creativity of individuals, and reveal the brand benefits of doing so. Jules Lund Founder, TRIBE PRESENTED BY TRIBE 1:15-2:00 PM THE GUARDIAN STAGE The Power Of Visibility: Equality In The Age Of YouTube One of the most powerful tools we have in protecting marginalised communities and promoting equality for all is visibility and representation. That's what makes the work of Rose Ellen Dix and Rosie Spaughton ("Rose and Rosie" on YouTube) so integral to the LGBTQ community, and to social change agents at large. Together they are fearless in discussing often difficult subjects — from sexuality to discrimination and more. Rose Ellen Dix Co-Creator, ROSE ELLEN DIX Nick Farnhill CEO & Co-Founder, POKE Rosie Spaughton Co-Creator, ROSE ELLEN DIX PRESENTED BY GOOGLE 2:00-2:45 PM THE GUARDIAN STAGE B2B Masterclass: How Do The World's CEOs Consume & Share Videos? As a client you've spent time and money producing great video content, and as an agency you are tasked with ensuring reach and amplification. But how do you ensure your video reaches senior business decision makers? Ros Shaw from Alphagrid will share learnings from a new research piece into the habits of B2B users and how best to reach them. Roslyn Shaw Managing Director, ALPHA GRID PRESENTED BY FINANCIAL TIMES 1:00-1:40 PM 1:15-2:00 PM 1:15-2:00 PM 2:00-2:45 PM 12:30-1:20 PM WORKSHOP STAGE Digital Darwinism: Survival Of The Cutest With CGI now so sophisticated, consumers are unable to distinguish between real and unreal. Hear the world's leading VFX studio, MPC, reveal the biggest secrets in character animation using case studies, such as the recent high-profile John Lewis 'Buster the Boxer' Christmas campaign that pushed creativity and VFX to new limits, and other award-winning work from its studio. Creative Director Diarmid Harrison-Murray provides fascinating insight into the creative and technical methodology involved in making photorealistic creatures. See how the studio's growing suite of tools and creative problem solving constantly feeds back into the CG gene pool, ensuring the next creation inherits, evolves and becomes even more accomplished than the last achievement. Diarmid Harrison-Murray Creative Director, MPC 1:00-1:50 PM IPA CENTENARY STAGE Whatever Happened To The Likely Lads? The Future Face Of Marketing To Men Our stellar panel will discuss how marketing to men has evolved and where they see it heading. Time Inc's Mark Frith will be joined by David Gandy, the world's most iconic male model; Robin Wight, legendary copywriter and president of The Engine Group; Time Inc. UK's digital innovation director Keith Walker; Jonathan Durden, co-founder of PHD Media and in recent years, of Below the Belt men's grooming products. The expertise and very opinionated reputation of this panel makes it a session you won't want to miss. MODERATOR Mark Frith Editor-in-Chief, TIME INC. UK David Gandy Model, Designer, Philanthropist Jonathan Durden Founder, BTB GROOMING Keith Walker Digital Director, Innovation, TIME INC. Robin Wight President, ENGINE PRESENTED BY TIME INC. 12:30-1:20 PM 1:00-1:50 PM

Articles in this issue

Links on this page

view archives of Advertising Week Europe - Advertising Week Europe 2017 Official Guide