Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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W E D N E S D A Y 1 0 9 2:15-3:00 PM FAST COMPANY STAGE In The Moment Storytelling The way that people communicate has undergone a seismic shift – from text to visual, from staged to in the moment. Instagram has been at the heart of this shift, and as a platform, has evolved more in the last year than in the previous five years combined. Join Amy Cole, Instagram's Director of Brand Development alongside senior industry leaders and Instagram influencers to discuss the evolution and potential of storytelling in 2017. MODERATOR Amy Cole HeadofBrandDev.,EMEA, INSTAGRAM PRESENTED BY FACEBOOK 2:30-3:20 PM WORKSHOP STAGE Twitter Workshop Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY TWITTER 2:45-3:30 PM THE GUARDIAN STAGE Virtual Reality + Branded Content Use of VR by publishers and brands is growing at an exponential pace, but what happens when the two intersect? This session looks at how VR is being used for branded content, what's worked so far and what the future holds for immersive video storytelling. MODERATOR Samuel Burke Bus. & Tech. Correspondent, CNNMONEY PRESENTED BY CNN 2:45-3:30 PM SHUTTERSTOCK STAGE Emotional Intelligence: The Next Data-Driven Revolution In Marketing Imagine a world where you could truly understand your brand's emotional benefits, measure them at scale, generate the same feelings across all touch points and address the 'so what' by mapping them back to underlying consumer trends. Foresight Factory and Sensum are pioneering new capability, by blending predictive trends data with non- conscious implicit testing to quantify the emotional intelligence of brands. Join us as we present and discuss the findings of our ground- breaking analysis of Emotionally Intelligent brands. MODERATOR Meabh Quoirin CEO & Co-Owner, FORESIGHT FACTORY (FORMERLY FUTURE FOUNDATION) Nicolas Coat Brand Intelligence, NISSAN EUROPE Gawain Morrison CEO & Co-Founder, SENSUM Andrew O'Sullivan Head of Experiential Marketing, ABSOLUT PRESENTED BY FORESIGHT FACTORY 2:15-3:00 PM 2:30-3:20 PM 2:45-3:30 PM 2:45-3:30 PM 2:00-2:50 PM IPA CENTENARY STAGE The Truth About Britain Come and hear Mark Lund, CEO McCann Worldgroup UK, host a discussion on the mood of the contemporary British public. In a context of increasing uncertainty — political, institutional, and cultural — how do brands calibrate for shifting behaviours, attitudes, and beliefs? And, what truths will have the power to move the marketplace of tomorrow? Based on the latest research — a new UK-wide consumer study — from our long-standing Truth Central unit, this panel will: Discuss the macro-level and micro-level truths shaping today's consumer landscape Define the impact on business, consumer buying decisions, and brand relationships Inspire creativity to survive and thrive in tomorrow's Britain. MODERATOR Mark Lund CEO, MCCANN WORLDGROUP UK Rodney Collins Regional Dir. EMEA, MCCANN TRUTH CENTRAL Joey Jones Head of Public Affairs, UK, WEBER SHANDWICK PRESENTED BY MCCANN 2:00-2:45 PM SHUTTERSTOCK STAGE Transformation: The New Marketing Reality We have seen significant shocks in business and politics over the past year. The key to modern brand building is to create communities that understand and reflect customer needs. But it seems those needs are changing fast and businesses need to transform to win. We have seen significant shocks in business and politics over the past year. The key to modern brand building is to create communities that understand and reflect customer needs. But it seems those needs are changing fast and businesses need to transform to win. Join Oystercatchers CEO Suki Thompson, CEO of Dixon's Carphone Warehouse Service Feilim Mackle, and Women's Equality Party Leader Sophie Walker as they discuss how they are leading transformation. One leads through a high street business, the other through a political party, as Feilim builds the future brand of Dixon's Carphone Warehouse and Sophie shapes a world where women and men can both be equal. Feilim Mackle CEO, DIXON'S CARPHONE WAREHOUSE SERVICE Suki Thompson CEO, OYSTERCATCHERS Sophie Walker Leader, WOMEN'S EQUALITY PARTY PRESENTED BY CENTAUR MEDIA 2:00-2:50 PM 2:00-2:45 PM

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