Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 1 1 2 3:30-4:15 PM THE GUARDIAN STAGE The New World Of Video Everybody knows that digital video has been all the rage for a while now, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube's, Vimeo's, and Facebook Live's of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike. MODERATOR Kate Deighton VideoReporter&Researcher, THE DRUM Anna Bateson VP, Platforms, Partnerships, GUARDIAN NEWS & MEDIA Ed Couchman Head of Agency Relations UK, FACEBOOK 3:30-4:15 PM SHUTTERSTOCK STAGE Just A Number: M&S And Grey London On Age In Advertising The over-50s have never been more powerful and adventurous, nor more under-represented in culture and advertising, yet the millennial market is every marketer's obsession. Rob Weston, Director of Brand and Marketing, joins Vicki Maguire, Executive Creative Director at Grey London to ask: how can we not only represent and appeal to a generation of older people in a way that is meaningful, but in a way that is successful too? Vicki Maguire ECD, GREY LONDON Rob Weston Director, Brand & Marketing, MARKS & SPENCER 3:30-4:20 PM WORKSHOP STAGE Connected Data For Business Transformation Companies have a wealth of data at their fingertips (Ad-server, Website, CRM) and by combining this data, it's possible to not only run advanced programmatic strategies but to also make transformative business decisions. In this session we will be looking at the techniques involved along the journey to business growth. MODERATOR Paul Silver Chief Operating Officer, MEDIA IQ PRESENTED BY MEDIA IQ 3:30-4:15 PM 3:30-4:15 PM 3:30-4:20 PM 3:00-3:50 PM IPA CENTENARY STAGE Can Robots Crash The Creative Party? Forget Mad Men vs. Math Men — it's now Mad Men vs. The Machines. Forward-thinking creative agencies are beginning to investigate how they work with A.I., following the lead set by media agencies. But where does real potential lie and how much will creative agencies have to change? Is A.I. going to fundamentally transform the DNA of how they operate and mean the end of capturing 'lightning in a bottle'? What skill sets will the ECD of the future need or are they redundant? Grace Francis Experience Planning Partner, GREY LONDON Jon Goulding Founding Partner, ATOMIC LONDON Branwell Johnson Director of Content, PROPELLER PR Carl Erik Kjaersgaard CEO & Co-Founder, BLACKWOOD SEVEN PRESENTED BY PROPELLER 3:15-4:00 PM FAST COMPANY STAGE An Uncomfortable Conversation With Clients Join The Marketing Society for an Advertising Week session with a difference where we tell the truth, and nothing but the truth, about our marketing. Our brave, opinionated marketing leaders will address the elephants in the room that we all need to face up to. What needs to be fixed? Where are we failing and why? This is where we have an uncomfortable conversation about our industry. MODERATOR Dave Trott ECD and Author Zaid Al-Qassab Chief Brand & Marketing Officer, BT Lucien Boyer CMO, VIVENDI Lisa Gilbert CMO, IBM UK & IRELAND David Wheldon CMO, RBS PRESENTED BY MARKETING SOCIETY 3:00-3:50 PM 3:15-4:00 PM

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