Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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W E D N E S D A Y 1 1 3 4:30-5:20 PM WORKSHOP STAGE Take Control Of Your Mobile Engagement Strategy While social media is vital for reaching huge audiences, the platform owners will always dictate the terms of business and leave you fighting for attention amid a sea of other brands. Find out how you can take control and create your own branded platform for engaging with your consumers directly on a daily basis and tap into that habitual behaviour that mobile does so well. Jonny Kaldor Founder, PUGPIG PRESENTED BY PUGPIG 5:00-5:50 PM IPA CENTENARY STAGE Stories Change The World: Making An Impact In Entertainment Social Impact Entertainment comes from the desire to use the power of entertainment and performing arts to inspire social change. In this session, elevenfiftyfive will be exploring this rapidly self-defining genre with some of the current leaders in the field (including Altitude Film Entertainment, Diverse Voices) and up- and-coming filmmakers. The session will be followed by a preview film screening of "I Am Not Your Negro." David Kapur Co-Founder & CEO, OURSCREEN Danny Miller Founder & CEO, HUMAN AFTER ALL Hamish Moseley Head, Distribution, ALTITUDE FILM DISTRIBUTION Richard Williams Film Specialist, ELEVENFIFTYFIVE PRESENTED BY ELEVENFIFTYFIVE 4:30-5:20 PM 4:00-4:50 PM IPA CENTENARY STAGE The Rise Of The In-House Agency Insights from new research conducted by ISBA in partnership with Oliver Marketing and Future Thinking. Adele Gritten Managing Dir. Corporate Dev., FUTURE THINKING Debbie Morrison Director of Consultancy & Best Practice, ISBA Sharon Whale CEO, OLIVER UK PRESENTED BY ISBA 4:15-5:00 PM THE GUARDIAN STAGE The BAME Game Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will engage in a lively debate to help our industry understand how to create content and engage with different communities without the clichés. Poorna Bell Exec. Editor & Global Lifestyle Editor, HUFFINGTON POST UK PRESENTED BY AOL 4:15-5:00 PM SHUTTERSTOCK STAGE Redefining: Brave Brands The International ANDY Awards continue their Redefining Series, this time from the perspective of brands, who are partners in the creative process and support brave ideas. It's part of the ANDYs mission to highlight the highest examples of collaboration between creatives and marketers. MODERATOR Richard Brim ECD, ADAM&EVEDDB PRESENTED BY THE ADVERTISING CLUB OF NY 4:15-5:00 PM FAST COMPANY STAGE When Satire Met Social: Jonathan Pie The shitstorm gripping global geo-politics isn't all bad – it's ushered in a new golden era of satire. Join Jonathan Pie (aka Tom Walker) fresh from a sell-out tour, and several other special guests for some MEGALOLZ amidst the grim, un-ending political darkness. MODERATOR Mark Eaves Founder, GRAVITY ROAD Jonathan Pie Self-Loathing News Reporter PRESENTED BY GRAVITY ROAD 4:00-4:50 PM 4:15-5:00 PM 4:15-5:00 PM 4:15-5:00 PM CAMPUS WI-FI N E T W O R K AW E U R O P E P A S S a w e y e a r 5

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