Advertising Week Europe

Advertising Week Europe 2017 Official Guide

Issue link: http://read.uberflip.com/i/794733

Contents of this Issue

Navigation

Page 117 of 299

E V E N T S 1 1 6 5:00-5:45 PM THE GUARDIAN STAGE Did Audio Kill The Video Star? One of the most cost-effective multi-media tactics on the market, audio storytelling is finally coming of age with more measurement standardisation and efficient ways for brands to engage. In addition, the universal language of music has been drawing brands to streaming services to serve up not only unique playlists but also hard to reach audiences. So, how can you work with streaming services to bond customers to your brand? And is audio reaching the level of video for marketers? We'll show you when, where, and how to use audio to serve your audience an audible experience that makes a difference. Jed Hallam ManagingPartner, MINDSHARE Les Hollander Global Head of Audio Monetization, SPOTIFY Tony Moorey Content Director, MAGIC & ABSOLUTE RADIO 5:00-5:45 PM SHUTTERSTOCK STAGE The Penetration Game: How Over-Performers Achieve Personalisation At Scale Everyone is talking about winning through personalisation at scale but who is actually achieving it? A recent study among senior marketers looked at the challenges in creating customer-centric ecosystems and outlined how over-performers are getting that all important single, unified view of their consumers by connecting the dots between how they shop, consume and engage with their brand. Learn about the six essential components required and hear how two brands are prioritising activities and leveraging data to drive growth. Paul McGowan CMO, KANTAR ADDED VALUE Paul Smith Head, Mktg Planning, Research & Effectiveness, RBS Flemming Thygesen Global Integrated Insight Leader, IKEA 5:15-6:00 PM FAST COMPANY STAGE Lost In Time Discover the future of interactive TV and brand engagement with the creators and sponsors of Lost In Time, set to launch in Norway the week following AWE. Arvee Andreassen CEO Chess, TELIA GROUP Bjorn Solvang Commercial Dir., DISCOVERY NETWORKS NORWAY Halvor Vislie COO, FUTURE GROUP 5:00-5:45 PM 5:00-5:45 PM 5:15-6:00 PM 5:30-7:30 PM DELEGATES LOUNGE – LEVEL 1 AWE Connects Come meet and network with your fellow Delegates from all over the world at a special cocktail reception hosted by Emerald Street and Mr Hyde, part of the Shortlist Media family. PRESENTED BY SHORTLIST MEDIA OPEN TO ALL DELEGATES 11:00 PM RONNIE SCOTT'S JAZZ CLUB Late Night At Ronnie Scott's: Vevo Artist Showcase Vevo will be once again host its infamous intimate live show at Ronnie Scotts. Join Vevo at the legendary London music venue for an evening of entertainment, with a performance from a very special guest. PRESENTED BY VEVO BY INVITATION ONLY + PLATINUM & SUPER DELEGATES 5:30-7:30 PM 11:00 PM download on the app store android app on google play CAMPUS WI-FI N E T W O R K AW E U R O P E P A S S a w e y e a r 5

Articles in this issue

view archives of Advertising Week Europe - Advertising Week Europe 2017 Official Guide