Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 1 1 8 S E M I N A R S W O R K S H O P S S P E C I A L E V E N T S EVENTS 23 MAR Thursday The Mayor of London, Sadiq Khan, headlines day four's programming as he sits down for a one-on- one with The Evening Standard about his ongoing #LondonIsOpen campaign. The MarTech Track tackles programmatic advertising, search and attribution mo- dels; Storytelling features the nextgen newsroom, monetising content, virtual reality, branded content and more; and the Agency Track spans influencer marketing, research on the future of agencies and transparency in business. AWE welcomes Africa, offering insights in expanding in the continent, and the Daily Debate puts the real world up against the virtual. Don't miss the talks on the Innovation Stage in the Delegates Lounge, or day two of the AWE Marketing Academy Boot Camp on the NewGen Stage. THOUGHT LEADERSHIP RadiumOne's Leadership Breakfast starts the day with data's influence on the Rugby field. The night's lineup of events will close out The Week in style, with the PwC Founders' Dinner hosted by Jamie Oliver, the annual Bing Wrap Party with special live performances, and ESI Media's The Big Mistake. SPECIAL EVENTS 8:00-9:30 AM RONNIE SCOTT'S JAZZ CLUB RadiumOneLeadershipBreakfast: MoneyballRugby How far is data fueling rugby's revolution? From drones on the training pitch to wearable technology on match days, from social media to Apps, from data science to Artificial Intelligence the pace of change in the sport is relentless. RadiumOne brings back the UK's leading female broadcaster, Gabby Logan, to ask a panel of rugby experts including England flanker, James Haskell, and British & Irish Lions sponsor, EY, what difference data is making on the field, in the stands and in the boardroom. Laurence Buchanan Partner&Head,DigitalEMEIAAdvisory, EY James Haskell England Rugby Player Gabby Logan TV Presenter PRESENTED BY RADIUMONE BY INVITATION ONLY + PLATINUM & SUPER DELEGATES 10:00-5:30 PM NEWGEN STAGE AWE Marketing Academy Boot Camp Part 2 The focus for day two is Professional and Personal: Become an Exceptional Marketer and Extraordinary Human Being. Skills development in marketing strategy, digital transformation, innovation, leading creativity, behavioural economics, customer insight and future trends. Unleash your potential, build confidence, challenge beliefs and change behaviours. Improve performance, and supercharge communication skills. Chris Goldson Creative Sales Director, ITV Jonathan Oliver Global CCO, UNLOCKD Steven Overman Global CMO, Pres. Consumer & Film Div., KODAK Sherilyn Shackell Founder & CEO, THE MARKETING ACADEMY Richard Tyler Director of Performance & Possibility, BTFI LTD 8:00-9:30 AM 10:00-5:30 PM AGENCY IPA Centenary Stage MAR TECH The Guardian Stage STORYTELLING Shutterstock Stage TRACKS

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