Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 1 2 2 11:15-11:45 AM SNAPCHAT SECRET GARDEN How To Snapchat Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 11:30-12:20 PM WORKSHOP STAGE The Commercial Conscience 96% of our industry's leaders believe clarity of purpose is essential for attracting the best talent, yet less than a quarter believe their company has one. Join Lighthouse founder Kathleen Saxton as she talks to Lucy Clayton of Community Clothing, Joshua Coombes of #DoSomethingForNothing and Thomas Knights of Red Hot – three incredibly driven entrepreneurs who exude their enterprises' values in everything they do – and discover the challenges of balancing the commercial realities of business with their social purpose. Lucy Clayton CEO, COMMUNITY CLOTHING Joshua Coombes Founder/Hairdresser, #DOSOMETHINGFORNOTHING Thomas Knights Founder/Photographer, RED HOT Kathleen Saxton Founder, THE LIGHTHOUSE CO. & PSYCHED PRESENTED BY THE LIGHTHOUSE COMPANY 11:45-12:30 PM THE GUARDIAN STAGE The Next Era Of Programmatic Programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically, but more and more media companies and agencies are beginning to explore ways to sell traditional media in a similar way, which will likely include TV spots and OOH ads. Digital firms now have made programmatic a major cause, and programmatic is here and part of the marketing day-to-day. But the question remains, what will the next era of programmatic look like? As more and more marketing spend will be directed toward programmatic, what will this mean for business? Panelists look to the future and address the industry's biggest tech-driven challenges and opportunities. Andy Chandler VP EMEA, TAPJOY Kristoffer Ewald Chief Innovation Officer, NETBOOSTER GROUP Gavin Johnson Commercial Director, AOL UK Paul Silver Chief Operating Officer, MEDIA IQ 11:15-11:45 AM 11:30-12:20 PM 11:45-12:30 PM 11:00-11:50 AM IPA CENTENARY STAGE Should Adland Care About The BBC? The BBC is one of the great creative forces of UK culture. But its position and scope has never been more challenged. Netflix, Amazon, Spotify and Apple not to mention other broadcasters are battling for talent, formats and audience. So should adland be concerned by a diminished BBC? Or is this an opportunity for brands to truly make their mark in the new content ecosystem? James Purnell from the BBC sits down with Jon Wilkins from Karmarama and Jez Nelson from Somethin' Else to discuss. MODERATOR Jez Nelson CEO & CCO, SOMETHIN' ELSE James Purnell Director - Radio & Education, BBC Jon Wilkins Executive Chairman, KARMARAMA PRESENTED BY SOMETHIN' ELSE 11:00-11:45 AM SHUTTERSTOCK STAGE Entertainment As Marketing: PersonalisationAsEntertainment We'll look at how different forms of media, from books to TV and digital, are balancing the approach of hitting a large, wide audience vs. more targeted and very specific audiences. Leaders from the publishing, TV and digital industries share how data informs decisions, how they build audiences and create value. MODERATOR Jonathan M. Perelman Head, Digital, ICM PARTNERS Daniel Fisher Managing Director, PLAYBUZZ Colleen Flynn Creative Director, FLICKER PRODUCTIONS Adam Hopkinson Managing Director, ANYCLIP Asi Sharabi Co-Founder & CEO, LOST MY NAME 11:15-12:00 PM FAST COMPANY STAGE Open Minds, Open Borders: Keeping Our Doors Open To Talent Post Brexit At the end of the month, Theresa May will trigger Article 50 and begin the long road to Britain's exit from the EU. Much has been made on both sides of what the impact will be on the country, on our businesses and all our neighbours. It's really tough to know the truth. One thing is for sure, there has been plenty of talk about the needs for manufacturing, for banking and for retailers but not much time spent on what we need to keep our creative industries afloat. The truth is we stand on the shoulders of giants in creativity here in London. Their energy and culture are what make our industries profitable and instrumental to the health of the UK economy. And without the melting pot of cultures and influences that our open minds allow, what will we become? And how will it affect our work? In this special Brexit session at Advertising Week Europe 2017 we'll ask just what we need to keep Britain great when it comes to creativity and how we can protect it in an uncertain future. MODERATOR Simon Jack Business Editor, BBC Chris Hirst UK Chairman, European CEO, HAVAS Kate Mosse Author & Director, THE NATIONAL THEATRE 11:00-11:50 AM 11:00-11:45 AM 11:15-12:00 PM

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