Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T H U R S D A Y 1 2 3 12:15-2:00 PM FORTNUM & MASON PICCADILLY Yahoo Culture + Commerce Lunch Series Join Yahoo and the IAB for the closing lunch at Fortnum and Mason to discuss our highs and lows of Advertising Week Europe 2017! Share your views on the week's events, and help us round off what is set to be another action-packed celebration of our industry and its people. Nigel Clarkson MDandCommercialDirector, YAHOO UK PRESENTED BY YAHOO & INTERNET ADVERTISING BUREAU UK (IAB UK) BY INVITATION ONLY + PLATINUM DELEGATES 12:30-1:15 PM THE GUARDIAN STAGE Reversing Lost Dollars: A Discussion On Digital Ad Fraud & Industry Gatekeepers Digital Content Next CEO Jason Kint will lead marketers and publishers in a conversation on bringing dollars back to digital advertising, all while counteracting the breadth and depth of Google and Facebook. The panel will dive into how to best mobilise the industry – from the creation of emerging advertising exchange platforms to re-establishing trust in the ecosystem – in an effort to hedge against industry dominance and keep the consumer experience at the core. MODERATOR Jason Kint CEO, DIGITAL CONTENT NEXT Hamish Nicklin CRO, GUARDIAN NEWS & MEDIA Jon Slade Chief Commercial Officer, FINANCIAL TIMES PRESENTED BY DIGITAL CONTENT NEXT (DCN) 12:30-1:20 PM WORKSHOP STAGE RTL Workshop Check AdvertisingWeek.com/Europe for latest updates. Stéphane Coruble MD, IP NETWORK Rhys Noelke SVP Strategy, RTL GROUP PRESENTED BY RTL 12:15-2:00 PM 12:30-1:15 PM 12:30-1:20 PM 12:00-12:45 PM SHUTTERSTOCK STAGE Real World Content Marketing We've seen consumers increasingly attracted by the "real" world, as opposed to the virtual. What does this mean for content marketers? Should they, for example, be doing more with live events and live streaming? How many content marketing strategies are utilising UGC successfully? In light of Fake News has trust in brands become increasingly more important and how can brands optimise this through content marketing? MODERATOR Dominic Mills CMA Consultant Editor, CMA Andrew Hirsch CEO, JOHN BROWN MEDIA Jason Hughes Head of Creative Solutions, SKY MEDIA Yvonne O'Brien Group Chief Insight & Data Officer, HAVAS MEDIA GROUP Jane Wolfsen Director, HEARST MADE PRESENTED BY CONTENT MARKETING ASSOCIATION (CMA) 12:00-12:50 PM IPA CENTENARY STAGE My Influence Is Bigger Than Yours Influencer Marketing: What can digital first talent learn from media brands and vice versa? How can advertisers harness the power of the influencer, and what do we really mean by "influencer marketing" anyway? PRESENTED BY SOCIALCIRCLE 12:00-12:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 12:15-1:00 PM FAST COMPANY STAGE Daily Debate: Keep It Real Screens are better than paper; digital is better than print; virtual reality is more real than reality. The tendency today is to assume the fight is over, that digital has won. Isn't it possible to argue that digital is draining the joy from the lived, the touched, the smelt experience. Increasingly it's the live event – like this one at Advertising Week – that matters. So have we overdone the digital? Shouldn't we be keeping things real? MODERATOR Kerin O'Connor Chief Executive, THE WEEK Greg Williams Executive Editor, WIRED UK Natasha Christie-Miller Divisional CEO, ASCENTIAL PLC PRESENTED BY THE WEEK LIVE 12:00-12:45 PM 12:00-12:50 PM 12:00-12:40 PM 12:15-1:00 PM NETWORK IN OUR NEW DELEGATE HANGOUTS THE GOOGLE LOUNGE & DELEGATES LOUNGE

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