Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T H U R S D A Y 2:30-3:20 PM WORKSHOP STAGE Future Workshop: Data And The Customer Journey Understanding and influencing fast-changing online behaviour. PRESENTED BY FUTURE PUBLISHING 2:45-3:30 PM THE GUARDIAN STAGE Emotion: Is Programmatic Taking The Crucial X Factor Out Of Advertising? By 2018, close to 80% of marketing spend will be programmatic, the Internet Advertising Bureau estimates. There's no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Have we lost the focus on effectiveness? We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. Emotion and programmatic buying — can marketers have it both ways? We'll discuss how brands and agencies are using programmatic while still developing meaningful messages. Marco Bertozzi VPEurope, SPOTIFY Paul Cassar Chief Digital Officer, HEARST Ruth Zohrer Head of Programmatic Marketing, MINDSHARE 3:00-3:50 PM IPA CENTENARY STAGE Grey Seminar Check AdvertisingWeek.com/Europe for latest updates. 2:30-3:20 PM 2:45-3:30 PM 3:00-3:50 PM 2:00-2:45 PM THE GUARDIAN STAGE Realising The Human Potential: Technology's Cognitive Capabilities Ravleen Beeston, UK Head of Sales at Microsoft, in conversation with partners, explores the future of emotionally in-tune technology. Ravleen Beeston Head of Sales, Bing UK, MICROSOFT PRESENTED BY BING 2:00-2:50 PM IPA CENTENARY STAGE Turning Uncertainty To Advantage: How Brands Can Win In Times Of Change Against a backdrop of major political and social change, new research from DDB and Flamingo reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance. The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis. Steve Griffiths Chief Digital Officer, DDB EMEA PRESENTED BY DDB 2:15-3:00 PM FAST COMPANY STAGE Mayor Sadiq Khan LIVE The Evening Standard interviews Sadiq Khan. PRESENTED BY ESI MEDIA 2:15-3:00 PM SHUTTERSTOCK STAGE I Think That Worked: Measuring The Success Of Content Marketing Content marketing will account for 64% of paid media on mobile by 2020, but we have still failed to create a consistent measurement of success within the industry. We will discuss how best to work together to create a measurement that can provide value for clients, agencies and content creators. PRESENTED BY FINANCIAL TIMES 2:00-2:45 PM 2:00-2:50 PM 2:15-3:00 PM 2:15-3:00 PM 1 2 7

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