Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 3:30-4:15 PM THE GUARDIAN STAGE Will The Coalition For 'Better Ads' Kill Ad Blocking Or End In Glorious Failure? Ad blocking online remains one of the biggest challenges for advertisers, publishers and media owners. The focus has shifted from the ad industry attacking ad blocking companies to a debate about how we can encourage serving more "acceptable ads." However, will lighter, more creative ads be accepted by users or will they continue to use ad blockers as they are free and easy to use? We will discuss how the ad industry can provide users with less annoying ads which are, at the very least, acceptable. PRESENTED BY ISBA 3:30-4:20 PM WORKSHOP STAGE Creative Trends Influencing Advertising In 2017 Leveraging billions of customer search and download behaviour, Shutterstock forecasts the creative trends set to influence creative direction and design aesthetics across images, video and music. Discover the global trends of white texture and head-up display, as well as a mix of old and new styles that will feature prominently in advertising, film and media in 2017. Eric Sams ArtDirector, SHUTTERSTOCK PRESENTED BY SHUTTERSTOCK 3:45-4:30 PM SHUTTERSTOCK STAGE Next-Gen Newsroom What is the "secret sauce" to being successful publishers in the digital and social age? Every publisher has their own approach, but all hinge on fearlessness to evolve and innovate. Join a diverse set of publishers as they discuss building the future of media. MODERATOR Stephen Lepitak Editor, THE DRUM Stephen Mai Head of Brand and Marketing, LAD BIBLE GROUP Dorth Raphaely SVP of Content, FANDOM POWERED BY WIKIA Lee Walker UK Managing Editor, BLEACHER REPORT Victoria White Commercial Content Director, HEARST 3:30-4:15 PM 3:30-4:20 PM 3:45-4:30 PM 3:00-3:45 PM SHUTTERSTOCK STAGE The Power Of Cinematic Storytelling: In Conversation With Gurinder Chadha Gurinder Chadha OBE, one of the UK's most respected filmmakers, is known for writing and directing box office hits such as Bend it Like Beckham and Bride & Prejudice. This March, Gurinder's new film, Viceroy's House, will tell the true story of the final months of British rule in India. This story is deeply personal to Gurinder whose own family was caught up in the tragic events. In this session, DCM's Head of Film, Tom Linay, will discuss Gurinder's passion for cinematic storytelling, her creative process and her diverse career. MODERATOR Tom Linay Head Of Film, DIGITAL CINEMA MEDIA Gurinder Chadha OBE Filmmaker, BEND IT NETWORKS PRESENTED BY DIGITAL CINEMA MEDIA (DCM) 3:15-4:00 PM FAST COMPANY STAGE Is The Industry Programmed To Think Too Small? Agencies are geared up to do one thing: to turn human insight into a business or social benefit. We can (and should) use this talent to produce communications, build brands and create untold value. But it's only one small fraction of what agencies could do, if we didn't define our beloved "ideas" so narrowly and unambitiously. In this talk, Rory Sutherland asks whether agencies have painted themselves into a comfortable but confining corner: We could be General Hospitals, but we display a sign which reads "Cosmetic Surgery." Rory Sutherland Vice Chairman, OGILVY & MATHER GROUP UK PRESENTED BY OGILVY 3:00-3:45 PM 3:15-4:00 PM NETWORK IN OUR NEW DELEGATE HANGOUTS THE GOOGLE LOUNGE & DELEGATES LOUNGE 1 3 0

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