Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T H U R S D A Y 4:00-4:50 PM IPA CENTENARY STAGE Future Of Agencies: From Agency Network To Networked Agency This session presents new research from the IPA and Econsultancy into the future agency landscape. Our esteemed panel will debate the dynamics that will shape agency capability, operating and client engagement models, remuneration and approaches to talent. What are the key opportunities for agencies in a rapidly shifting environment, how are they responding, and who will win? Joydeep Bhattacharya UKLead, ACCENTURE INTERACTIVE Neil Perkin Founder, ONLY DEAD FISH Amelia Torode CSO, TBWA\LONDON PRESENTED BY INSTITUTE OF PRACTITIONERS OF ADVERTISING (IPA) 4:15-5:00 PM THE GUARDIAN STAGE The Elusive Attribution Model "An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths," according to Google. However, often times an attribution model isn't the measurement of value created, but instead is an educated assumption. Hear from the key players on the current market and the next step to truly grasping ROI. MODERATOR Gideon Spanier Head, Media, CAMPAIGN & MEDIA WEEK Oliver Borm Advanced Perf. Lead, Northern & Cent. EU., GOOGLE Elliott Clayton VP Media UK, CONVERSANT MEDIA 4:15-5:00 PM FAST COMPANY STAGE Creative Carousel A cast of trail-blazing creatives will each have a turn on the carousel during this all-star panel. Listen as creative experts share their thoughts on life, the creative universe, and all that comes with being a creative mind. They'll discuss their secrets to finding creative success, and what they believe goes into making a good idea a great one. Join in as they share some of their favorite personal inspirations, work ideas, campaigns they most admire, and what they hope is in store for the future of this business. 4:00-4:50 PM 4:15-5:00 PM 4:15-5:00 PM 4:30-5:15 PM SHUTTERSTOCK STAGE Masters Of Monetising Content Generating revenue from content, particularly digital content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content effects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritise relevance for their readers, knowing monetisation is a must? Leading chief revenue officers in the publishing world discuss the importance of creating commercial content that benefits the reader, and how finding the balance to both inspire and inform is the key to successfully monetising content. Rob Bradley VP, Digital Commercial Strategy & Revenue, CNN Duncan Chater CRO, HEARST UK 5:15-6:00 PM SHUTTERSTOCK STAGE Take A Walk With Us...In Space: BBC Home – A Virtual Space Walk Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public's interest in space. Home — A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart-stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award- winning experience. Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned. MODERATOR Julie Kantrowitz Co-Founder, ALL GOOD PARTNERS Tom Burton Interactive and Technology Lead, BBC STUDIOS/ DIGITAL STORYTELLING TEAM Oliver Kibblewhite Head of Special Projects, REWIND PRESENTED BY ALL GOOD PARTNERS 4:30-5:15 PM 5:15-6:00 PM 1 3 1

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