Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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LocationMatters. Pickingtherightsiteforyouradvertisingcanmakeallthedifference. Consumerswantcompellingcontent.Andthatincludespremiumad experiences.AtDCN we're working to ensure a vibrant future where great content and advertising work together to deliver compelling consumer experiences in a trusted environment. [ ] An independent research report by comScore showed that premium publishers' environment improved An independent research report by comScore showed that premium publishers' environment improved advertisingeffectivenessforbrandsbymorethan67%.Source:TheHaloEffect:HowAdvertisingonPremium The Halo Effect: How Advertising on Premium PublishersDrivesHigherAdEffectiveness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Join the conversation as DCN CEO Jason Kint leads marketers and publishers in a conversation on digital ad fraud and industry gatekeepers. Thursday, March 23 at 12:30 pm at Screen 2 Picturehouse Central. digitalcontentnext.org Advancing the Future of Trusted Content

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