Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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AWE 2017 18 Rethinking the Culture of Storytelling How marketers can craft messaging that truly resonates. Doing the Data Dance A roadmap for using creativity and data to get right into the middle of culture. The Power of Live More savvy brands are getting into the experiential act. Can Cinema Give Advertisers a BAFTA-Worthy Performance? How to speak to a captive audience primed for content. Listen Up! Audio Advertising and the Power of Sound Sound affects: the emerging power of digital audio. Restructure, Repurpose, and Remain Relevant The evolution of the agency model. 138 140 142 144 148 152 CREATIVITY AND CRAFT PURPOSE Is Workplace Diversity an Elusive Goal? A diverse workforce may be more inspiring, but companies still struggle to turn the ideal into a reality. Gaming for Good Can video games help solve the world's most pressing problems? Are You Brave Enough to Own Your Bias? MEC challenges itself and the industry to change the conversation about diversity. The Glass Wall Success strategies for women at work and businesses that mean business. Moving Towards a Sustainable Marketplace Unilever's Keith Weed on the power of purpose-led advertising. Making an Inaugural Impact The inaugural D&AD Impact Awards were a hit, paving the way for a better 2017. The Sleep Revolution If you value your brain, get more sleep. Clients and Agencies: 3 Ways to Keep the Love Alive Sharing is caring when it comes to this key partnership. 188 184 172 160 164 168 172 176 180 184 188 Editorial 168

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