Advertising Week Europe

Advertising Week Europe 2017 Official Guide

Issue link: http://read.uberflip.com/i/794733

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Page 191 of 299

INNOVATION 192 Emotion and Programmatic Buying: Can Marketers Have it Both Ways? 196 The Six Biggest Data Trends for 2017 198 The Brains Behind a Smarter Marketing World 202 Is Ad-Free Streaming a Threat to Marketers? 206 Was Fake News Behind Brexit and Trump's Election Victory? 210 A Recipe for Success in 2017 214 The Digital Shift 218 Virtual Reality's Immersion Therapy 222 Technology Has Created a Whole New Ballgame

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