Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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Emotion and Programmatic Buying: Can Marketers Have it Both Ways? Messaging remains an essential part of the campaign. The Six Biggest Data Trends for 2017 A look at how analytics are still impacting marketing communications. The Brains Behind a Smarter Marketing World Artificial intelligence is transforming how the industry works. Is Ad-Free Streaming a Threat to Marketers? Making ads an interlude rather than an interruption is key in the new viewing landscape. Was Fake News Behind Brexit and Trump's Election Victory? Facebook and Google algorithms are helping to perpetuate bias on social media. A Recipe for Success in 2017 An interview with Google's Ronan Harris. The Digital Shift Virtual Reality's Immersion Therapy Is VR the next best thing to being there? Technology Has Created a Whole New Ballgame Teams, stadiums and brands are using the latest tech to change the fan experience. 192 196 198 202 206 210 214 218 222 INNOVATION 202 218 262 282 226 230 234 240 244 248 256 262 266 270 274 282 PERSPECTIVE What Lies Beneath? The Lighthouse Company's Kathleen Saxton on leading from the bridge. IPA Centennial Celebration: 100 Years of Advertising One thing hasn't changed over the decades: where technology goes, advertising is never far behind. Shining a Light on Female Icons for 2017 and Beyond It's never been more important to celebrate women in the industry, says team behind Cosmo Honours. Defining Leadership in 2017 In uncertain times, staying true to a company's culture is vital. Is There an Advertising Salve for Uncertainty in Europe? Could digital advertising growth be the ace up their sleeve? Words from the Editors A look at the industry through the eyes of Fast Company's Robert Safian and Cosmo UK's Farrah Storr. The Big Questions The Advertising Association on rewriting (and answering) advertising's biggest questions. Our Future in Their Hands Why the millennial problem isn't a problem at all. One-on-One with Tim Lefroy Tim Lefroy on the economics, politics and people of advertising. Quantum Values at Dennis Smart News for Smart Kids The Week Junior has become one of Dennis Publishing's most successful launches ever. Hey, Whipple, Squeeze This The classic guide to creating great ads.

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