Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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P E R S P E C T I V E Being tasked with piloting a leading or- ganisation and its crew through this sea of constant change can be as challenging as it is fascinating. As such, the very traits that catapult our senior executives to the top of their game, such as super-human stamina and resilience, also help them mask signs of something being amiss. Peak performance is critical for maintain- ing your ship on a steady even keel and for the past two decades, organisations have excelled in helping employees address their physical wellbeing through health checks, gym subsidies and the like. Today, individu- als and organisations are recognising the increasing duty of care to now addressing the mental wellbeing that 'lies beneath'. And not before time. CAUGHT IN THE CORPORATE RIPTIDE? The expectation to deliver exponential rev- enue growth, be 'always on' and constantly innovate will impact even our sharpest, brightest minds. A 2015 study by Harvard Business School and Stanford University revealed the biggest personal stressor was potentially losing our jobs, increasing the odds of poor physical health by 50%. This compilation of 228 academic studies con- cluded that workplace stress is as bad for you as second-hand smoke. The World Health Organization cites stress as the 21st century's biggest health by Kathleen Saxton CEO of The Lighthouse Company and Founder of Psyched What Lies Beneath? Leading From The Bridge Leading a company through unchartered waters requires captain-like focus with clear vision and purpose to ensure the safe and successful transit of your passengers, cargo and crew. The daily trials can be unpredictable, and may even go unnoticed, as you skilfully navigate the previously unknown. CEO of The Lighthouse Company What Lies Beneath? Leading From The Bridge Leading a company through unchartered

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