Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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Group CEO at AMV BBDO, thinks awards like these are crucial. "It meant a great deal to me, to the agency team and to my family. Awards like this work because they inspire others, they put the issues on the map and they encourage. We need more senior women in agencies and in client organisations, and awards help build and motivate the pipeline of future talent. Cosmo and Advertising Week have always been sup- portive of this agenda and driving it hard. Long may they continue to do so!" Annette King, CEO of Ogilvy & Mather Group UK, agrees. "Events with awards like this—where we focus on women who are coming up through the ranks—are an impor- tant and powerful way to keep the spotlight trained on gender diversity," she says, noting that Ogilvy UK has a 50/50 balance of women and men in senior leadership positions. Though diversity in the workplace is a hot industry topic, all Cosmo honourees so far have been white—some- thing that Holt sees as "another hangover from the past". The next generation will do better, she says. To speed progress in this area, 2015 icon Tracy De Groose, Chief Executive Officer of Dentsu Aegis Network UK, recently wrote a pub- lic letter to her sons about Star Wars and how the Jedi win against the Dark Side. "The Jedi are bound by values and beliefs, but they don't all look the same," she wrote. "They are up against a team that mostly do. Real life is like this, too: whatever team you are on, the one with different people, skills and strengths united by the same values will always be better. As you go through life, you'll meet lots of people who look, sound and think differently to you, and when you do, always be a Jedi." Cosmo Honours will soon show us the Jedi of 2017. PERSPECTIVE om the , she says. AWE 2017 236 "There are a lot of women doing inspiring things, and the more we reward and talk about them, the faster we can accelerate the success of others."

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