Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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1 #AWEUROPE LEADERSHIP IMPATIENT RESTLESS BRAVE IMPATIENT BOLD UNIQUE INNOVATIVE CURIOUS LAZY UNFOCUSED INDEPENDENT I had originally intended this articletobealetterto 'millennials'—those born after 1984—apologising that we, the older gen- eration, have failed them. Then I saw Simon Sinek's video clip on millennials. PERSPECTIVE Why The Millennial Problem Isn't A Problem At All by Sherilyn Shackell Founder & CEO of The Marketing Academy Our Future in Their Hands

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