Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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P E R S P E C T I V E After 30 years in the advertising business, author Luke Sullivan is now Chair of the Advertising depart- ment at the Savannah College of Art and Design. He's also the author of the popular advertising book HEY WHIPPLE, SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING, and the blog heywhipple.com. His new book comes to bookstores in September: Thirty Rooms To Hide In: Insanity, Addiction, and Rock 'n' Roll in the Shadow of the Mayo Clinic. Sullivan now lives in Savannah with his family and he reports that he enjoys the indoors and likes to spend a lot of his time there. HEY, WHIPPLE, SQUEEZE THIS E X C E R P T E D F R O M : Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan HEY, WHIPPLE, SQUEEZE THIS

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