Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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Page 39 of 299

BUILD YOUR CPD PROFILE WITH US EachAWEThoughtLeadershipProgramme counts for one hour of CPD. Since those who participate in IPA's CPD programme must complete a minimum of 24 hours of learning each year, Advertising Week's 175+ seminars and workshops provide a fantastic and well-rounded opportunity tobuildyourrosteroflearninghourswith someoftheindustry'sbrightestminds. WHAT IS CPD? Continuous Professional Development (CPD) is recognised as a powerful tool in growing agency business: aiding client retention, staff retention, savings on recruitment costs and better pitch conversions. CPD has a vital role in helping to make IPA members and the industry more profes- sional and, therefore, more successful. Participating in CPD is a condition of IPA membership and fulfilling CPD require- ments enhances your career growth by giving you the relevant skills to support you in the workplace to increase your business's offerings. VALIDAT E YOUR CPD HOUR S THROUGH ADVERTISING WEEK Your badge will be scanned by an Adver- tising Week crew member before each seminar or workshop you attend. At the end of Advertising Week we will email you with proof of attendance that you can use to update your personal on- line diary with IPA. ENHANCE YOURCAREER GROWTH AWE 2017 38 Enhance your career growth. Build new skills. Add value to your business. Once again, Advertising Week Europe is part of the IPA's Continuous Professional Development (CPD) pro- gramme — offering a range of training and resources to match your needs and help you reach your goals.

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