Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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Page 40 of 299

9 TRACKS TO FOCUS YOUR WEEK Though modern technology has changed the ad world dramatically, agencies have been agile enough to shift focus and thrive. The Agency Track tackles the media and creative perspectives while discussing a myriad of topics, including the future of the agency model, disruption in the virtual world, cultural inspirations, and creativity's power within the brain. What does the target audience want, feel and do? Rich data can answer these questions, and establish the background necessary to inform major creative decisions. The Data and Analytics Track, presented by Media iQ, takes a closer look at the power of data to increase the creativity quotient, and how to use data to understand consumers on an emotional level. Many would say that in today's industry, with an abundance of new tech and data, the ability to take risks and innovate is greater than ever. The Marketer's Innovation Track puts the spotlight on innovative brand projects, products and campaigns, and looks toward the future for what will likely be the key to reaching consumers. To help consolidate the 175+ programming events during The Week, these Tracks will help to narrow in on particular areas of interest and better tailor your AWE experience specific to your needs, industry background and specialties. Agency Marketer's Innovation Data&Analytics PRESENTED BY M O N T U E W E D T H U The most beloved companies have vision that inspires employees to want to be part of something greater, and that mentality begins at the top. The Leadership Track exposes leadership styles, the power of diversity for an organisation, wellness and mindfulness in the workplace, and tips from those who completely transform their careers. Leadership M O N T U E W E D AWE 2017 39

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