Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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Page 41 of 299

People today use their mobile devices more than any other screen, and yet, mobile advertising is still playing catch up. During the Mobile Track, presented by PubMatic, sessions will highlight monetisation with programmatic, mobile messaging strategies, emotional expression on mobile and the growth of the in-app economy. So much of what goes into successful marketing is reliant on accurate data, ad formats, and programmatic – all of which have technology at their core. The Mar Tech Track uncovers the next era of programmatic, the creative digital content leading the market and targeting efforts from click bait to fake news to headline stories. Immersing an audience in the middle of a story is potent – letting them lead the way is transformative. Video changed the moment VR allowed the viewer to be all in. Yet, it might not be for everyone. The Video Track shares insights into telling stories across screens, the future of digital content, and how the general public share video across social media. Humans are hardwired to understand the world through stories. As brands, our storytelling has the distinct purpose to ignite people to action. The Storytelling Track focuses on monetising content, storytelling methods from the newsroom to the film studio, content marketing measurement, and utilizing new social platforms particularly to reach Gen Y and Gen Z. Fans have gathered at sports and entertainment events for hundreds of years, but until recently, the fan experience hadn't changed all that much.The Sports and Entertainment Track dives into the evolutionary way consumers are engaging with the sport and media elite, and how marketers can best monetise audiences. MarTech Sports& Entertainment Video Storytelling Mobile P R E S E N T E D B Y T H U T H U T U E W E D M O N FOR LATEST TRACKEVENTS VISIT ADVERTISINGWEEK.COM/EUROPE AWE 2017 40

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