Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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The AWE Marketing Academy Boot Camp 22 - 23 MARCH 2017 The Marketing Academy Boot Camp is an integral module of its renowned scholarship programme and is traditionally reserved for just 30 of the UK's fastest rising stars in marketing, advertising, media and communications. Normally, to be chosen for a scholarship place and thus attend boot camps, individuals must first be nominated and endorsed by their employers, then compete in a three stage selection process. Only 1 in 20 applicants are successful. For the first time, The Marketing Academy is bringing their two-day immersive, inspiring, and immensely powerful learning experience to a public audience in the form of The AWE Marketing Academy Boot Camp exclusively for NewGen Delegates. To buy a NewGen Pass visit EUROPE.ADVERTISINGWEEK.COM. "The most life changing programme I've ever been on — imagine feeling like for the first time ever you know what your purpose is. Imagine understanding for the first time how to go about getting that career you really want." Sharrie Anderson MARKETING MANAGER Mace "The Marketing Academy is the single best leadership training you can receive, highlighting the massive difference between being a great marketer and a great marketing leader." Nick Gilmer MARKETING MANAGER ITV "The Marketing Academy has totally changed the way in which I view the opportunities that are presented to me, how I deal with challenges and conflict, and the role that I play as both a colleague and a leader in my organisation." Jess Crawford MEDIA DIRECTOR PHD "It has completely changed the way that I think, not only as a marketing leader but as an individual. It has taught me so much about who I am, and helped me see the possibilities of what I can achieve." Claire Canty NATIONAL ACCOUNT MANAGER Weetabix "The Marketing Academy leaves you with a purpose that is Adidas, a motivation that is Nike, and an ability to think like Apple." Dan Russell SENIOR ACCOUNT DIRECTOR AMV BBDO AWE 2017 42

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