Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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6 5 M O N D A Y 10:15-11:00 AM SHUTTERSTOCK STAGE CNBC View From The Top The modern definition of leadership continues to evolve in today's industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetisation with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success. MODERATOR Carolin Roth Anchor, CNBC Mark Eaves Founder, GRAVITY ROAD Rachel Forde CEO, MEDIAVEST Karen Stacey CEO, DIGITAL CINEMA MEDIA 10:30-11:20 AM WORKSHOP STAGE Creativity Of The Criminal Mind How to Steal £100m with a paint brush. Professor David Lawrence Planning Director, BRAVE PRESENTED BY BRAVE 10:30-11:00 AM SNAPCHAT SECRET GARDEN How To Snapchat Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 11:00-11:45 AM THE GUARDIAN STAGE Cheetah Mobile Seminar Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY CHEETAH MOBILE 11:00-11:50 AM IPA CENTENARY STAGE Reinventing The Real World When I'm away from home, I'm always on. I'm always connected. To people. To things. I know what I want. I want it to be relevant. To what I'm thinking…feeling…doing. Wherever I am. Wherever I've been. And even where I'm going. And I want it now. Nicky Bullard Chairwoman and CCO, MRM METEORITE Katie Dulake Head of Brand & Marketing, TSB BANK Paddy Earnshaw Chief Customer Officer, DODDLE Kenyatte Nelson Group Marketing Director, SHOP DIRECT PRESENTED BY POSTERSCOPE 10:15-11:00 AM 10:30-11:20 AM 10:30-11:00 AM 11:00-11:45 AM 11:00-11:50 AM 10:00-10:50 AM IPA CENTENARY STAGE Agency Debate: The Agency Of The Future The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising. Today in this illuminating panel session, IPA Director General, Paul Bainsfair, leads a discussion on what lies ahead for agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve? What will make the agency of the future fit for purpose? MODERATOR Paul Bainsfair Director General, IPA Zaid Al-Zaidy CEO and Partner, ABOVE + BEYOND Nick Baughan CEO, MAXUS UK PRESENTED BY INSTITUTE OF PRACTITIONERS OF ADVERTISING (IPA) 10:15-11:00 AM FAST COMPANY STAGE The Chairman's Desk CNNMoney Editor Nina dos Santos sits down with Interpublic Chairman and CEO, Michael Roth, to examine the landscape agencies and brands face in earning consumer trust. Followed by an all-star roundtable on the media, Trump and Brexit, and what it all means for ad tech, creative industry, marketers and the media. MODERATOR Nina dos Santos Europe Editor, CNNMONEY Michael Roth Chairman & CEO, INTERPUBLIC GROUP Tara John Senior Writer, TIME Henry Mance Political Correspondent, FT Bob Safian Editor, FAST COMPANY Greg Williams Editor, WIRED 10:15-11:00 AM THE GUARDIAN STAGE Programmatic Mobile: Advanced Tactics For Maximising Monetisation Increasingly, consumers are shifting to mobile- first browsing behaviours. At the same time, brands continue to shift advertising spend to programmatic, as evidenced by the growing prevalence of private marketplace (PMP) and automated guaranteed transactions. As a result, both publishers and buyers are altering their digital advertising strategies and practices to align with these trends, including the increased adoption of PMPs for mobile impressions, transition of direct IOs to programmatic, and evolution of header bidding. MODERATOR Bill Swanson VP EMEA, PUBMATIC Evan Simeone SVP, Product Management, PUBMATIC PRESENTED BY PUBMATIC 10:00-10:50 AM 10:15-11:00 AM 10:15-11:00 AM

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