Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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6 9 M O N D A Y 12:15-1:00 PM FAST COMPANY STAGE Daily Debate: Never Trust The Press It's not just fake news and the spread of social media that have led us to distrust all the things we read about politics and the economy. As advertisers know all too well with respect to subscription numbers, many magazines and newspapers are all too adept at massaging the figures. So has even the established press forfeited its claim to accuracy and objectivity? Or should we still accord respect for the good faith of the major titles and trust what they have to tell us? MODERATOR Jeremy O'Grady Editor-in-Chief, THE WEEK Natasha Christie Miller CEO, PLEXUS Greg Williams Editor, WIRED PRESENTED BY THE WEEK LIVE 12:30-1:20 PM WORKSHOP STAGE Understanding People Through Music Real, human connections can elevate brands and their relationships with consumers. Music is one of the oldest and most effective ways to unlock human emotion. Hosted by Spotify, this session will look at how brands can connect with customers using music, the role data has to play in music strategy and how music can be used by brands across multiple platforms. Danielle Lee Global Head of Partner Solutions, SPOTIFY PRESENTED BY SPOTIFY 12:30-1:15 PM THE GUARDIAN STAGE Waze & The Future Of Transportation "Right now the phone is an accessory to the car, but soon the car is going to be an accessory to the phone." – Marc Andreessen Waze built the largest community of drivers in the world from scratch using crowd-sourced information from real commuters on the road. By making its unique real-time data free to partners, the company plays an active role in shaping the smart cities and transportation networks of tomorrow. As the transportation industry is on the brink of massive disruption, this seminar will examine the key trends in the space, and how smart data partnerships with advertisers, cities, car OEMs and tech companies paves the way for the changes coming soon to a roadside near you. Finlay Clark Head of UK Sales, WAZE PRESENTED BY WAZE 12:15-1:00 PM 12:30-1:20 PM 12:30-1:15 PM 12:00-12:50 PM IPA CENTENARY STAGE Navigating The New Abnormal: A Brand Survival Kit In A World Of Fake News The media environment that brands have to operate in has transformed. Ever-evolving technology and platforms have altered human behaviour. Content is discovered and shared in shorter cycles, necessitating new formats. Trust in media and brands is at an all-time low and the emergence of the fake news phenomenon has ushered in a whole new set of challenges for us all. Our panel will discuss the ways in which companies and organisations can prepare and equip for their brand to be seen and to thrive in this new world. MODERATOR Joey Jones Head, Public Affairs, UK, WEBER SHANDWICK Vivian Schiller Editor-in-Chief, WEBER SHANDWICK Danny Whatmough Head of Social, EMEA, WEBER SHANDWICK PRESENTED BY WEBER SHANDWICK 12:00-12:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check for latest updates. PRESENTED BY SNAPCHAT 12:15-2:00 PM FORTNUM & MASON PICCADILLY Grazia/WACL Culture+CommerceLunchSeries Join us to celebrate the third year WACL and Grazia have come together to present the opening Culture + Commerce lunch of Advertising Week Europe. We will be joined by data pioneer and entrepreneur, Edwina Dunn, who will be speaking about her new project, The Female Lead. The endeavor is passionate about making women's stories more visible to highlight the breadth of female achievement in order to offer inspiration for future generations. Edwina Dunn CEO, STARCOUNT Natasha Pearlman Editor, Grazia, BAUER MEDIA PRESENTED BY BAUER MEDIA & WACL BY INVITATION ONLY + PLATINUM DELEGATES 12:00-12:50 PM 12:00-12:40 PM 12:15-2:00 PM download on the app store android app on google play

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