Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 7 2 1:30-2:20 PM WORKSHOP STAGE Brief To Output In One Day: Challenge Session The Media Trust Charity Challenge, in association with Facebook, will bring together a multi-disciplinary team of rising stars from the industry to answer a communications brief that really matters. Media Trust has mounted a nationwide search for a charity to challenge this handpicked team. PRESENTED BY MEDIA TRUST BY INVITATION ONLY 1:45-2:45 PM NEWGEN STAGE Making Creativity Work The Bauer Academy was designed to be different. It creates a new environment where media, business and education mix. Courtnay McLeod will share the story of building an Academy from scratch, discuss the importance of creativity, and provide examples of how the Academy is helping to grow communities and companies, whilst adding incredible value to advertising campaigns. Courtnay McLeod FRSAFHEA,Director, BAUER ACADEMY PRESENTED BY BAUER MEDIA 2:00-2:50 PM IPA CENTENARY STAGE Amsterdam: The Cultural Village Amsterdam is home to some of the biggest global brands in the business, and is recognised around the world for its technological sophistication and revered history, culture and creative prowess. As an international hot spot for advertisers and marketers far and wide, Amsterdam attracts a diverse, multi-skilled international talent pool unlike most other markets. With digital creativity at its core and close ties to other rising industries, such as fashion and design, Amsterdam is the Cultural Village of today's modern industry. Leaders from Amsterdam's creative, brand and agency sectors will give an inside look at Dutch creativity, and how the Netherlands continue to look toward the future. Thomas Clever Director & Co-Founder, CLEVER FRANKE Henk Haaima CD, MIRABEAU Max Pinas CD, TAMTAM Jeroen van der Meer ECD, MEDIAMONK 1:30-2:20 PM 1:45-2:45 PM 2:00-2:50 PM 12:30-1:15 PM SHUTTERSTOCK STAGE Mental Strength Through Military Training Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality. So what can the ad industry learn from the British Army? How can thinking like a soldier aid our day to day lives in advertising? Discover how to help battle stress, fatigue, increase personal resilience, improve creativity and productivity with a unique British Army spin. John Allison MSc, MA, FRGS Workplace Wellbeing | Personal Resilience | Outdoor Fitness Specialist, MOMENTUM WORLDWIDE PRESENTED BY NABS 12:45-1:45 PM NEWGEN STAGE More Than Memes: Branded Content & Social Innovation Hear from the one and only Jonathan Kitchen and a panel of influential clients exploring how brands can get a youth audience engaged using great co-created content. Jonathan Kitchen Head of Sales, THELADBIBLE GROUP PRESENTED BY THELADBIBLE GROUP 1:00-1:50 PM IPA CENTENARY STAGE FCB Inferno Seminar Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY FCB INFERNO 1:00-1:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 1:15-2:00 PM FAST COMPANY STAGE Creativity For Good The creative industry is filled with problem solvers, critical thinkers and people managers. But how do we ensure that no matter where you live or where you come from, people can access those skills? Through their Brand Citizenship initiative, 72andSunny is on a radical mission to expand and diversify creative talent, and partner with brands for the greater civic good. Join a compelling discussion on how brands and the creative industry can bring about positive and long lasting change. Matt Jarvis CEO, 72ANDSUNNY PRESENTED BY 72ANDSUNNY 12:30-1:15 PM 12:45-1:45 PM 1:00-1:50 PM 1:00-1:40 PM 1:15-2:00 PM

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