Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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7 3 M O N D A Y 2:30-3:20 PM WORKSHOP STAGE Keeping Up With Social Platform Perspectives With an increasingly fragmented audience of 38 million active social media users, advertisers risk missing the opportunity to reach consumers at scale. In this session, Adaptly and TLC share insights into how audiences consume content, what value they derive from social, and recommendations on the approach advertisers should take to achieve an effective multi-platform campaign. Ruth Arber VPofStrategicAccounts, ADAPTLY Kirsty Sloan Digital & Social Producer, TLC PRESENTED BY ADAPTLY 2:45-3:30 PM THE GUARDIAN STAGE The Mobile Power List Mobile is no longer just a second screen. The mobile web has exploded exponentially faster than the internet, with upwards of two billion users today. It's the fastest-growing part of the industry — and yet, it remains relatively mysterious. In fact, many have compared mobile to the rise of the web in the late 1990s. Listen as leaders in the mobile space reveal the key to mastering mobile ad formats, and how to optimise on the data and tech behind them. Anita Caras Head of Intl. Research & Consumer Insight, AOL Julie Bernard Chief Marketing Officer, VERVE Jeffrey Hirsch CMO, PUBMATIC 2:45-3:45 PM NEWGEN STAGE In Conversation With Danny Bent: Happiness Of Being You Listen to the story of a guy, who growing up had to deal with many social and working barriers. Now a Guinness World Record holder, and one of the UK's happiest people, Danny's powerful stories of resilience, overcoming adversity and finding happiness from any aspect of life will resonate very strongly with the audience on how you can use any aspect of your life to advance your career. Danny Bent Author, Adventurer PRESENTED BY NABS 2:30-3:20 PM 2:45-3:30 PM 2:45-3:45 PM 2:00-2:45 PM THE GUARDIAN STAGE Should Advertisers Still Care About The App Economy? Join AOL as they lead a discussion with agencies, brands and app developers about whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities and be ready for the next Pokemon Go! Neil Bruce Head of Mobile, UK, MINDSHARE Andrew Moore VP, International Mobile Demand, AOL PRESENTED BY AOL 2:00-4:00 PM DELEGATES LOUNGE – LEVEL 1 Virtual Reality Showcase Get early access to the latest developer kits and applications, immerse yourself in cutting edge applications and network with the people at the forefront of this new medium. 2:15-3:00 PM SHUTTERSTOCK STAGE AdvertisingSOWhite: Seeing Is Believing Join a group of industry leaders at the front lines of diversity, as they discuss a strategic path forward towards a more accepting and diverse workforce, and provide key takeaways to bring your organisation to the point where it reflects the marketplace you serve. Nishma Robb Head of Ads Marketing, GOOGLE UK, Chair, WOMEN@GOOGLE UK Nadya Powell Chief Executive, INNOVATION DISORDER, Co-Founder, THE GREAT BRITISH DIVERSITY EXPERIMENT & CHRISTMASSOWHITE PRESENTED BY ADVERTISING WEEK & GOOGLE 2:15-3:00 PM FAST COMPANY STAGE Marketing In An Age Of Disruption Consumer expectations are rising exponentially, as new technologies enable more streamlined, seamless and personalised products, services and experiences. What was good enough yesterday will not be good enough today; and it certainly won't be good enough for tomorrow. Join Facebook's Steve Hatch in conversation with business leaders, who have disrupted industries and business models to create some of the UK's most exciting and innovative brands, to discuss marketing in an age of disruption. MODERATOR Steve Hatch Director, EMEA, FACEBOOK Barnaby Dawe Global CMO, JUST EAT Ankur Shah Founder, MAHABIS PRESENTED BY FACEBOOK 2:00-2:45 PM 2:00-4:00 PM 2:15-3:00 PM 2:15-3:00 PM

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