Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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The Truth about BriTain ComeandhearMark Lund, CEO McCann Worldgroup UK, host a discussion on the mood of the contemporary British public. In a context of increasing uncertainty - political, institutional, and cultural - how do brands calibrate for shifting behaviours, attitudes, and beliefs? And, what truths will have the power to move the marketplace of tomorrow? Based on the latest research - a new UK-wide consumer study - from our long-standing Truth Central unit, this panel will: • Discuss the macro-level and micro-level truths shaping today's consumer landscape • Define the impact on business, consumer buying decisions, and brand relationships • Inspire creativity to survive and thrive in tomorrow's Britain. When: Wednesday, 22 March at 2 PM Where: Agency Track

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