Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 7 6 3:30-4:15 PM THE GUARDIAN STAGE King Seminar Check AdvertisingWeek.com/Europe for latest updates. 3:30-4:20 PM WORKSHOP STAGE Planning In The Programmatic Age Programmatic is the media delivery system of today and of the future. From the early catalyst of real-time bidding, to today's connected media mix; new technology is required to plan effectively. In this session we will be debating what the future looks like for planning strategies and how technology can help advertisers control a complex ecosystem. MODERATOR Paul Silver ChiefOperatingOfficer, MEDIA IQ PRESENTED BY MEDIA IQ 3:45-4:45 PM NEWGEN STAGE Fundamentalism: (Of The Advertising Kind) Over the last decade of unprecedented channel fragmentation, the communication industry has spent most of its time focussing on the road ahead and scoping the opportunities presented by the new tech landscape. This means we have neglected to introduce those newer to the industry to the philosophies and methodologies of our past. This session will offer a fast-paced whizz through the key theories of how brands work in order to add value to our clients' businesses. Merry Baskin Founder, BASKIN SHARK PRESENTED BY INSTITUTE OF PRACTITIONERS OF ADVERTISING (IPA) 3:45-4:30 PM SHUTTERSTOCK STAGE Bloomberg EU Summit Get an inside look from the Chiefs of EMEA on their view from London looking outward across borders. How do they navigate the turbulence, and the certainty of uncertainty? Leaders disclose fears and strategies for bringing their organisations through, united. Mark Howe Managing Director, Agencies, EMEA, GOOGLE Nigel Morris CEO, Americas & EMEA, DENTSU AEGIS NETWORK Phil Stokes Partner, Ent. & Media Industry, PWC EMEA 4:00-4:50 PM IPA CENTENARY STAGE Kardashian Family Values: How The Famous Family Expose Marketing's Greatest Myth They are frequently vulgar, regularly inappropriate and completely inauthentic. But the Kardashian-Jenner-West clan have turned themselves into the most successful brand of the 2010s off their own backs, and they've done it by actively breaking some of the most cherished rules of brand-building. Delve into the story of how the Kardashians won, why they expose our industry's biggest myths, and what to do to succeed in the modern media world. Charlie Ebdy Head of Strategy, VIZEUM PRESENTED BY VIZEUM 3:30-4:15 PM 3:30-4:20 PM 3:45-4:45 PM 3:45-4:30 PM 4:00-4:50 PM 3:00-3:45 PM SHUTTERSTOCK STAGE Mental Manifestos What do you get when you cross a future astronaut and a renowned psychologist and broadcaster with a headhunter turned psychotherapist? The answer is three distinctly different manifestos for mental wellbeing; be it from the street, the world of academia or the boardroom. In this debate, hosted by Ben McKie (Co-Founder of Psyched) Hussain Manawer, Oliver James and Kathleen Saxton will each pitch their vision for the duty of care we owe to ourselves and our colleagues to help improve mental performance in the world. MODERATOR Ben McKie Co-founder, PSYCHED Oliver James Clinical Psychologist, Author and Broadcaster Hussain Manawer Poet, Campaigner, Future Astronaut, HUSSAIN'S HOUSE Kathleen Saxton Founder, THE LIGHTHOUSE CO. & PSYCHED PRESENTED BY PSYCHED 3:00-3:50 PM IPA CENTENARY STAGE AI: Changing The Future Of Marketing Augmented Intelligence is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the reality is that in 2017, we will be leaning on AI systems to help us make smarter decisions. As AI continues to change the marketing landscape, how can brands and agencies work together to innovate in this space? Matt Bush UK Performance Director, GOOGLE UK Mark Howley UK CEO, ZENITH Anastasia Leng Founder & CEO, PICASSOLABS Ian Liddicoat Global Head of Data, Tech. & Analytics, ZENITH Pete Markey Brand Communications & Marketing Dir., AVIVA Alex Wood Founder & Editor, THE MEMO PRESENTED BY ZENITH 3:15-4:00 PM FAST COMPANY STAGE Digital Economy Marketing: How It's Different & How To Be Better Nigel Morris is back for another signature one on one conversation with Alex Baldock. Alex Baldock Group Chief Executive, SHOP DIRECT Nigel Morris CEO, Americas & EMEA, DENTSU AEGIS NETWORK PRESENTED BY DENTSU AEGIS NETWORK 3:00-3:45 PM 3:00-3:50 PM 3:15-4:00 PM

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