Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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7 7 M O N D A Y 4:15-5:00 PM THE GUARDIAN STAGE Cheetah Ads: Vertical Videos In All Mobile Moments Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY CHEETAH MOBILE 4:15-5:00 PM FAST COMPANY STAGE MAKERS: For The Female Leaders Of Tomorrow Join key women leaders in our industry as they discuss their stories and offer advice for the next generation. In partnership with WACL, this group of extraordinary women will share their stories, motivational guidance, and key learnings for female leaders of tomorrow. Karen Blackett OBE CEO, MEDIACOM Rachel Bristow Director of Partnerships, SKY MEDIA Ruth Mortimer Content Director, CENTAUR MARKETING Sam Phillips CMO, OMNICOM MEDIA GROUP UK Nitya Rajan Video Producer, AOL PRESENTED BY AOL 4:30-5:15 PM SHUTTERSTOCK STAGE Visual Brand Responsibility In An Increasingly Xenophobic World Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Kellogg Company pulled its ad spend from one of the largest conservative media outlets in America, Breitbart News Network, citing differences in values during the 2016 U.S. election and igniting a news bashing battle. Toy giant Lego did the same with The Daily Mail following the newspaper's headlines during the Brexit debate. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Is the long-term integrity of a brand more valuable than short term loss in sales? Either way, more brands are taking a bigger stance than ever before, using more diverse imagery and inclusive language, reflective of the world we live in today. In this session, Shutterstock will explore visual brand considerations with a leading advertising agency. Nick Flynn SVP, SHUTTERSTOCK PRESENTED BY SHUTTERSTOCK 4:15-5:00 PM 4:15-5:00 PM 4:30-5:15 PM 5:00-5:45 PM THE GUARDIAN STAGE The Global Mobile Strategy How do you plan your mobile future? Many media entities today are still in the early stages of mastering the mobile platform, but as globalisation and continued advancements in mobile technology and apps begin to change the mobile arena, marketers need to begin thinking strategically on a global scale. As the mobile device is now central and essential to the modern day consumer, marketers, businesses and brands must begin planning now in order to stay up-to-date and ahead of the game. Greg Grimmer COO, FETCH Victoria Havens Director of Mobile, ADIDAS Shan Henderson Director, Mobile, YAHOO 5:00-5:50 PM IPA CENTENARY STAGE MEC Knights Of The Media Roundtable The future of media changes nearly every day. From a wide-scale perspective, many aspects of the media space are growing, while many others are shrinking, and doing so at a rapid pace. Digital consumption is on the rise, digital video, print and mobile subscriptions are growing, and smart devices are continually getting smarter. Many consumers are moving away from desktop and instead moving toward mobile, and more often than not, innovation feels like less of a threat and more like an opportunity. While many details of the future of media remain unclear, industry experts weigh in on where they believe the future of media is likely headed. MODERATOR Verra Budimlija Chief Strategy Officer, MEC UK Simon Daglish Deputy Managing Director Commercial, ITV Ella Dolphin CEO, SHORTLIST MEDIA Jon O'Donnell Group Commercial Director, ESI MEDIA Helen Weisinger Chief Client Officer, OUTDOOR PLUS PRESENTED BY MEC 5:15-6:00 PM FAST COMPANY STAGE Discover How To Win With Cosmopolitan & Snapchat Claire Valoti, GM of Snap. Inc in the UK, and Farrah Storr, UK Editor-in-Chief of Cosmopolitan, dive into how the LA based camera company and the UK's biggest female millennial brand have embraced Snapchat Discover. Learn why and how premium content plays a key role in delivering maximum impact on audiences, discover how brands can build and extend their presence to drive engagement, and discover what matters when it comes to creating engaging content. Farrah Storr Editor, Cosmopolitan UK, HEARST UK Claire Valoti General Manager UK, SNAP INC. PRESENTED BY HEARST MAGAZINES UK & SNAPCHAT 5:00-5:45 PM 5:00-5:50 PM 5:15-6:00 PM

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