Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T U E S D A Y 8 5 10:30-11:20 AM WORKSHOP STAGE SpotX Workshop Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SPOTX 10:30-11:00 AM SNAPCHAT SECRET GARDEN How To Snapchat Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 10:45-11:45 AM NEWGEN STAGE Crafting Mobile Video On Facebook & Instagram We know video can move people. But when it comes to mobile feed, grabbing someone's attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video. Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile. Amelia Rossi BlueprintLiveTrainer, FACEBOOK PRESENTED BY FACEBOOK 11:00-11:45 AM THE GUARDIAN STAGE Moving Beyond The Cookie Cookies have been a great source of information, telling us the who, the when and the where of consumer behaviour. But with the imminent arrival of GDPR legislation in 2018, businesses need to think wider than the cookie. In this session we will be looking at macro inputs and their ability to provide real world, real-time moments. Is this the future of marketing? MODERATOR Richard Dunmall President, MEDIA IQ PRESENTED BY MEDIA IQ 10:30-11:20 AM 10:30-11:00 AM 10:45-11:45 AM 11:00-11:45 AM IPA CENTENARY STAGE A Brave New Industry A cast of creative directors will each take the wheel during this all-star panel. Listen as these creative experts share their thoughts on life, the creative universe, and all that comes with being a creative mind. They'll discuss their secrets to finding creative success, what they believe goes into making a good idea a great one, and how they channel their creativity for good. Join in as they share some of their favourite personal inspirations, work ideas, campaigns they most admire, and what they hope is in store for the future of this business. Vic Buchanan ECD, TRIBAL WW LONDON Rob Newlan Dir., Creative Shop, EMEA , FACEBOOK PRESENTED BY FACEBOOK 10:15-11:00 AM FAST COMPANY STAGE The Power Of Influence And The Influencer We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion. Lucie Cave Editor-in-Chief, HEAT Terri White Editor-In-Chief, EMPIRE PRESENTED BY BAUER MEDIA 10:15-11:00 AM THE GUARDIAN STAGE The Big Data Backlash When did the polls ever get it wrong? The shock results of the UK election, the EU referendum and the Trump phenomenon show that big data can result in big misunderstandings. What lessons can adland learn from such over reliance on audience data? How do we break the bind we find ourselves in between mass reach and precision targeting? 2017 has to be the year we get a grip on our relationship with data. Nick Hewat Commercial Dir., GUARDIAN NEWS & MEDIA PRESENTED BY THE GUARDIAN 10:15-11:00 AM SHUTTERSTOCK STAGE Go Home B2C, You're Drunk Fed up of feeling like the sober one on a big night out? With B2C marketers declaring undying love for funky formats like VR and AR, their B2B mates are all too aware of how crazy it sounds. We've pulled together a panel of pioneering B2B marketers, including LinkedIn's Jason Miller and Velocity Partners' Doug Kessler, to cut through the big talk. They're ready to wake up, smell the coffee, and pick out the creative ideas that can actually make a difference to your brand. Doug Kessler Co-Founder & Creative Dir., VELOCITY PARTNERS Jason Miller Global Content Marketing, LINKEDIN PRESENTED BY LINKEDIN 10:15-11:00 AM 10:15-11:00 AM 10:15-11:00 AM

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