Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 8 8 11:15-11:45 AM SNAPCHAT SECRET GARDEN How To Snapchat Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 11:30-12:20 PM WORKSHOP STAGE Bridging The Consumer Journey From TV To Digital "Cross-screen" is TV and digital and not just desktop and mobile. From TV to personal digital devices, consumers watch their favorite shows and videos at home and on the go. As marketers, you need to know did your target audience see your ad, on what screen, and did they take action. Come hear industry leaders answer those questions and more in a lively panel discussion about the science of cross-screen marketing. PRESENTED BY SAMBA TV 11:45-12:30 PM THE GUARDIAN STAGE Is Data Everything? Most marketers recognise that they need to have control of their data. It is fundamental for the marketer to be able to find success, and to be able to measure that success. Ultimately, advertisers need to understand their consumers, which will be borne out of data. Listen as panelists discuss: Is data everything? MODERATOR John Wittesaele EMEAPresident, XAXIS PRESENTED BY XAXIS 11:45-12:45 PM NEWGEN STAGE Crafting Mobile Video On Facebook & Instagram We know video can move people. But when it comes to mobile feed, grabbing someone's attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video. Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile. Amelia Rossi Blueprint Live Trainer, FACEBOOK PRESENTED BY FACEBOOK 11:15-11:45 AM 11:30-12:20 PM 11:45-12:30 PM 11:45-12:45 PM 11:00-11:50 AM IPA CENTENARY STAGE In The Future, All Media Will Be Experienced The continued rise of the experiential, sharing and data economies has been shaped by changing consumer values in which new aspirations have emerged. While we play catch up, the experiential and sharing economies are going 2.0. Join our panel where we ask what advertising should now look like in a world where people value experiences over 'things,' and continue to seek smarter, more meaningful, personalised and trusted relationships with brands. Sam Bompas Founder, BOMPAS & PARR Helen Marriage Independent Producer & Consultant, ARTICHOKE PRESENTED BY POSTERSCOPE 11:00-11:45 AM SHUTTERSTOCK STAGE The Truth Is Out There "Post-truth" and "Fake News" have barged into the media lexicon in recent months. How do credible publishers cut through the noise and deliver the truth? Programmatic advertising has recently been accused of funding terrorism, making it more important than ever for brands to associate themselves with trusted content. Having made the leap to take The Independent digital-only a year ago, editor Christian Broughton and a panel of his worldwide team of journalists reveal what it takes to deliver on their quest for truth. Christian Broughton Editor, INDEPENDENT.CO.UK PRESENTED BY ESI MEDIA 11:15-12:00 PM FAST COMPANY STAGE "Ok Google, What's Next?" — Dawn Of The Age Of Assistance People are more curious than ever and are increasingly interacting with the world via myriad technologies, especially mobile. Search is moving from keyboard and touch screen keywords to voice search-enabled conversations with our phones — an 'always- on' machine learning-powered assistant. In the process, our relationship with tech is becoming ever more personal and intimate. MODERATOR Kate Russell Journalist, Reporter & Author Behshad Behzadi Distinguished Engineer, Google Assistant, GOOGLE ZURICH Matt Bush UK Performance Director, GOOGLE UK Tracey Follows CSO, FUTURE LABORATORY PRESENTED BY GOOGLE 11:00-11:50 AM 11:00-11:45 AM 11:15-12:00 PM

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