Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T U E S D A Y 8 9 12:30-1:15 PM THE GUARDIAN STAGE Using Data To Increase The Creativity Quotient Creativity and data may seem disparate, but in fact they should both feed off of each other and inform the best way to deliver marketing messages. What does the target audience want, feel, and do? How do they interact with your product/service? Rich data can answer these questions, which in turn actually establishes the basis of a narrative informing all creative and design decisions. Need personal development? You can rely on data. Want to build user journeys? Check the data. Instinct, gut, and intuition all help with creativity, but isn't it nice to have research and analytics to back up what you already knew? We'll discuss the intersection of data and creativity to help attendees develop a data-driven rubric for creative thinking. MODERATOR David Shing DigitalProphet, AOL Richard Dunmall President, MEDIA IQ Adam Foley Commercial Strategy Director, THE GUARDIAN Cory Treffiletti CMO, ORACLE DATA CLOUD 12:30-1:20 PM WORKSHOP STAGE Considering An Alternative Pitch Process In this workshop, panelists discuss the four full Pitch Alternatives ISBA has developed. Chemistry, Tissue and Workshop pitches have been particularly well received by the client community and the agencies involved in these alternative pitches have been equally excited. This workshop will outline each of the alternatives and take a deep dive into the one attendees are most interested in by majority vote. Traci Dunne Consultancy Manager, ISBA PRESENTED BY ISBA 12:30-1:15 PM SHUTTERSTOCK STAGE Disrupting & Diversifying Engagement With Sports Events With a view from Discovery Communications & Eurosport, the new Home of the Olympic Games in Europe, this session will be based around the importance of sports entertainment with a broader and younger audience. Discover how a disruptor status is vital to bringing a fresh, diversified approach across all screens to a generation craving short, smart content. The session will engage representatives from the world's top brands on how to develop life- long partnerships with consumers through an association with transcendental sports events. Jonathan Davies Managing Dir. Advertiser Partnerships, EUROSPORT & DISCOVERY NETWORKS INTERNATIONAL PRESENTED BY DISCOVERY COMMUNICATIONS 12:30-1:15 PM 12:30-1:20 PM 12:30-1:15 PM 11:45-12:30 PM SHUTTERSTOCK STAGE Marketing. Media. Money Carolin Roth, host of CNBC's Marketing. Media Money navigates a discussion on sponsorship. From consumer engagement to brand awareness, this is the ultimate step-by-step guide to successful sponsorship. Carolin Roth Anchor, CNBC PRESENTED BY CNBC 12:00-12:50 PM IPA CENTENARY STAGE Going Global 3.0 Taking a business global is a complex and dynamic process. It requires a deep understanding of the target markets, the competition and current local market trends. It is crucial for business leaders to understand the full impact of this significant undertaking and to determine if the rewards outweigh the risks. MODERATOR Ronald Urbach Chairman, DAVIS & GILBERT LLP Tim Bourne CEO, EXPOSURE Mark Boyd Co-Founder, GRAVITY ROAD Neil Christie Managing Director, U.K., WIEDEN + KENNEDY Charles Fallon Partner, SI PARTNERS Jem Fawcus Global CEO, FIREFISH PRESENTED BY DAVIS & GILBERT 12:00-12:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 12:15-1:00 PM FAST COMPANY STAGE Daily Debate: Westminster Is The New Brussels If there's one thing we've all learned from the convulsions of 2016, it's that politics grows out of the region you live in. Greater London didn't vote for Brexit: the North East did. New York didn't vote for Donald Trump; Ohio did. Region matters; it matters intensely. In this debate we'll be asking how such a regional devolution of power could come about: what institutions does it presuppose; at what level is "the region" defined. MODERATORJeremy O'Grady Editor-in-Chief, THE WEEK Tony Travers Journalist, Director, LSE LONDON PRESENTED BY THE WEEK LIVE 11:45-12:30 PM 12:00-12:50 PM 12:00-12:40 PM 12:15-1:00 PM

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