Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 9 0 1:15-2:00 PM FAST COMPANY STAGE London Loves Food Two things are certain: London loves food and creating memorable experiences is harder than just trying to sell something. With the launch of London Food Month, ESI Media is connecting brands with Londoners through a culinary festival, celebrating everything from fine dining to food carts. We bring the power of experience to life at Advertising Week Europe as Grace Dent, food critic and creative director of London Evening Standard Food Month, is joined by a panel of top chefs to form a kitchen cabinet ready to whet your appetite. Grace Dent FoodCritic,CreativeDir., LONDON EVENING STANDARD FOOD MONTH PRESENTED BY ESI MEDIA 1:15-2:00 PM SHUTTERSTOCK STAGE The Russian World Cup: How Will 2018's Biggest Show Be Watched? More and more sports fans are choosing to stay at home to watch their favourite team. This presents a host of challenges and opportunities for both broadcasters and brands. James Kirkham, from football media brand Copa90, and James Grigg, from The Bleacher Report, explore the explosion of user generated commentary, documented footage and curated images that will lead brands to recognise the importance of the fans rights during, before and after the 2018 World Cup. James Grigg Director, THE BLEACHER REPORT James Kirkham HEAD OF COPA90, COPA90 PRESENTED BY COPA NETWORKS/BIG BALLS FILMS 1:15-2:00 PM THE GUARDIAN STAGE Rubicon Project Seminar Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY RUBICON PROJECT 1:30-2:20 PM WORKSHOP STAGE Delivering A Redefined Viewing Experience To A New Generation Facilitated by Discovery Communications, this workshop will highlight particular ways in which the global leader in premium entertainment will bring a truly redefined viewing experience to sports fans through a differentiated type of broadcast, across all screens, employing a personalised and technologically advanced approach in never- before-seen ways. This interactive session will engage attendees through content and debate, identifying those key elements contained within Discovery's redefinition of the viewer experience. Viviane Paxinos VP Media & Advertising Partnerships, DISCOVERY NETWORKS INTERNATIONAL PRESENTED BY DISCOVERY COMMUNICATIONS 1:15-2:00 PM 1:15-2:00 PM 1:15-2:00 PM 1:30-2:20 PM 12:45-1:45 PM NEWGEN STAGE Best Piece Of Advice Ever We were at Creative Social Paris in 2010, deep in the Marais huddled around the legendary Jim Haynes, who's been holding dinner parties at his modest Parisien atelier for the past 35 years when someone asked "What's the best piece of advice you have ever been given?" Jim responded with a piece of advice we try and remember every day: "If you do something for someone forget it immediately. If someone does something nice for you, never forget it." In this session we will be asking some of the creative leaders from the jury what's the best piece of advice they have ever been given (and by who) and finding out the impact it has had on their career and their creativity. Peter Drake ECD, DIGITASLBI Shanice Mears Co-Founder & Chief Talent Scout, THE ELEPHANT ROOM Seb Royce Co-Founder, KINDEO Caitlin Ryan ECD, CHEIL PRESENTED BY CREATIVE SOCIAL 1:00-1:50 PM IPA CENTENARY STAGE Countdown With #IPASocialWorks Join Mark Earls, The Herdmeister, as he dons his best glittery jacket and presents a host of marketing and analytics luminaries as they race against the clock to try to solve the biggest issues in social media. There will be letters and numbers galore as they try to find the most meaningful metrics and processes from the anagrams, all to get a return. Using the best case law from #IPASocialWorks, our game will fight against rounds of random numbers and help solve the ultimate conundrum, "How can I get more from social?" MODERATOR Mark Earls Herdmeister, HERD CONSULTANCY Celina Burnett Head of Insight, ASOS Fran Cassidy Founder, CASSIDY MEDIA PARTNERSHIP PRESENTED BY INSTITUTE OF PRACTITIONERS OF ADVERTISING (IPA) 1:00-1:40 PM SNAPCHAT SECRET GARDEN Snapchat Discover Picnic Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY SNAPCHAT 12:45-1:45 PM 1:00-1:50 PM 1:00-1:40 PM CAMPUS WI-FI N E T W O R K AW E U R O P E P A S S a w e y e a r 5

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