Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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T U E S D A Y 9 1 2:00-2:45 PM THE GUARDIAN STAGE The New Possible: The Future Of Marketing Is Powered By Data These days, marketers want to focus on marketing to people by creating experiences rather than "impressions" and connecting more deeply with their customers. But how do you create meaningful connections in a digital world at the scale you need to succeed? The answer lies in data. Through this session, learn about how unlocking the value of data will drive forward the "new possible" in digital marketing. Cory Treffiletti CMO, ORACLE DATA CLOUD PRESENTED BY ORACLE DATA CLOUD 2:15-3:00 PM FAST COMPANY STAGE The Power Of In-App Advertising Consumers are spending more time in mobile apps than ever before and video is accounting for much of its growth. To capitalise on the opportunity, advertisers and app developers must work together to deliver engaging experiences that connect brands to the right people. Join Yoav Arnstein, Head of EMEA for Facebook's Publisher Solutions, and senior industry leaders, as they explain how to optimise the experience for all sides and lead with video. Yoav Arnstein Head of EMEA, Facebook Pub. Solutions, FACEBOOK PRESENTED BY FACEBOOK 2:30-3:20 PM WORKSHOP STAGE Wallflowers At The Orgy How do you get the attention of hard-pressed journalists? What pushes their buttons? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really "wallflowers at the orgy" or more involved in shaping the business agenda? Francine Lacqua Anchor, BLOOMBERG TELEVISION Alex Lawson Bus. News Editor, LONDON EVENING STANDARD Martin Loat Founder, PROPELLER GROUP Christian May Editor-in-Chief, CITY A.M. PRESENTED BY PROPELLER 2:45-3:30 PM THE GUARDIAN STAGE Can Machines Predict When You Will Fall In Love? Everyone is trying to find the holy grail of when and how to use algorithms and data. Join AOL's Commercial Director, Gavin Johnson who will engage with leading experts on how we predict and define moments in people's life journeys and if algorithms can ultimately predict emotional responses, like falling in love. Gavin Johnson Commercial Director, AOL UK Christina Marshall VODAFONE PRESENTED BY AOL 2:00-2:45 PM 2:15-3:00 PM 2:30-3:20 PM 2:45-3:30 PM 1:45-2:45 PM NEWGEN STAGE The Ad Industry Under Siege: Behind The Headlines In a world of constant change, our industry is at a crossroads. As governments change laws and consumers shout for fewer ads and brands demand transparency, the advertising industry is at the forefront of a new era. Join the International Advertising Association as they lead a panel to discuss the key issues impacting the industry. Whether its standardised packaging, transparency for brands, ad blocking, fake news or the talent gap, you'll gain valuable insights and hear a lively debate from the leaders at the centre of the storm. Karen Carter Chairwoman, IAA, MD, KAOS MARKETING LTD. PRESENTED BY IAA GLOBAL 2:00-2:50 PM IPA CENTENARY STAGE What Advertisers Should Know About Agency In House Production Units Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition? MODERATOR Dominic Mills Columnist, MEDIATEL Steve Davies CEO, ADVERTISING PRODUCERS ASSOCIATION Tina Fegent Marketing Procurement Consultant, Director Tina Fegent Ltd & Chair of CIPS Marketing Knowledge Group, CIPS Claire Randall CEO, CLAIRE RANDALL CONSULTING PRESENTED BY ADVERTISING PRODUCERS ASSOCIATION (APA) 2:00-2:45 PM SHUTTERSTOCK STAGE Making An Impression: Matt Teeman Goes One On One With Chris Eubank Following Chris Eubank Junior winning the IBO world super-middleweight title in February, Primesight's Matt Teeman interviews Chris Eubank on what it takes to make an impression. Chris Eubank Ex World Champion Matt Teeman Managing Director, PRIMESIGHT PRESENTED BY PRIMESIGHT 1:45-2:45 PM 2:00-2:50 PM 2:00-2:45 PM

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