Advertising Week Europe

Advertising Week Europe 2017 Official Guide

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E V E N T S 9 4 3:15-4:00 PM FAST COMPANY STAGE Renaissance: A New Creative Value System The modern world is powered by technology and data, which in turn is reshaping culture and commerce. For the creative process, this is both liberating and confining, but the real driving force of the digital economy comes down to ideas. To fully unlock the power of ideas, we need a 21st Century Renaissance that collides art and science to bring about a new creative value system. Join Tracy De Groose and guests in a discussion about how creativity fuels the digital economy and why it's vital that our industry embarks on a rebirth. Tracy De Groose CEO,UK&Ireland, DENTSU AEGIS NETWORK PRESENTED BY DENTSU AEGIS NETWORK 3:30-4:15 PM THE GUARDIAN STAGE Was Hillary 'Trumped' By Weak Strategy Or Strong Data? The 2016 US election was the most contentious, poisonous and surprising the world has ever witnessed. No one really believed Trump would win, not even him. But he did! How exactly did Trump beat Hillary to become the 45th POTUS? Was it a better communications strategy and execution? How important was data? Were darker forces at play? Industry experts will debate and discuss the communications strategy that put 'The Donald' in the White House and ask what this might mean for 2017 elections in France, Germany and elsewhere. Chris Binns Joint Chief Strategy Officer, MEDIACOM Paul Springer Professor Alex Steer CSO, MAXUS GLOBAL Alex Tayler Chief Data Officer, CAMBRIDGE ANALYTICA PRESENTED BY RADIUMONE 3:30-5:20 PM WORKSHOP STAGE Cheetah Ads: Vertical Videos In All Mobile Moments Check AdvertisingWeek.com/Europe for latest updates. PRESENTED BY CHEETAH MOBILE 3:15-4:00 PM 3:30-4:15 PM 3:30-5:20 PM 2:45-3:45 PM NEWGEN STAGE Pitch@Palace Showcase Advertising Week Europe will present finalists from the latest Pitch@Palace cohort. Pitch@Palace is founded by The Duke of York and supports Entrepreneurs by accelerating and amplifying their businesses. PRESENTED BY PITCH@PALACE 2:45-3:30 PM SHUTTERSTOCK STAGE Lessons From Sport: How To Build A Winning Team Join ESPN's Tom Hamilton for a discussion on what makes a winning team with record- breaking England Rugby head coach Eddie Jones and Maggie Alphonsi, former England captain and 2014 Women's Rugby World Cup winner. MODERATOR Tom Hamilton Rugby Editor, ESPN Maggie Alphonsi MBE Rugby World Cup Winner, ENGLAND RUGBY Alan Fagan Group Sales Director EMEA, ESPN Eddie Jones Head Coach, ENGLAND RUGBY PRESENTED BY ESPN 3:00-3:50 PM IPA CENTENARY STAGE A Chat With Nike When was the last time you had a conversation with a brand like a friend? You simply don't. You have highs and lows. And in most cases, they're few and far between. But with the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR there has never been greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone. This talk will explore how recent R/GA innovations such as the award-winning Nike On Demand service, Unilever's Little Brush Big Brush Facebook chatbot and The Cosmopolitan's newest concierge 'Rose' are enabling consumers to have conversations with new friends. Alex Wills Executive Director of Content, R/GA 2:45-3:45 PM 2:45-3:30 PM 3:00-3:50 PM

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