Advertising Week Europe

Advertising Week Europe 2017 Official Guide

Issue link: http://read.uberflip.com/i/794733

Contents of this Issue

Navigation

Page 96 of 299

T U E S D A Y 9 5 4:15-5:00 PM THE GUARDIAN STAGE Marketing To Emotions: The Humanity In The Data We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. There's no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Emotion and data — can marketers have it both ways? Learn how brands and agencies are using data and tech while still developing, telling and marketing meaningful messages to the consumer. 4:15-5:00 PM SHUTTERSTOCK STAGE Access vs. Ownership The days of owning your music collection, car, house and even dog seem to be coming to an end as the sharing economy takes hold. In this panel session Spotify will start by talking about personalising the audio experience for a generation who stream rather than own and how advertising plays its role in offering music fans what they want. Then we'll hear from a number of other brands on the implications of the shift to access over ownership. Chris Forrester UKCountryManager, SPOTIFY PRESENTED BY SPOTIFY 4:15-5:00 PM FAST COMPANY STAGE CMOs In The Cloud: Cooking Up A Revenue Storm CMOs in the age of digital transformation have revenue accountability and a seat at the boardroom table. How are we building customer centric organisations, using the intelligent cloud and what does marketing AI mean? Top marketers from Microsoft and Adobe explore our changing roles as marketers and whether the digital transformation that got us here can equip us to succeed. Grad Conn GM and CMO, MICROSOFT Simon Morris Senior Dir., Campaign Mktg., Consumer & SMB, ADOBE PRESENTED BY BING 4:15-5:00 PM 4:15-5:00 PM 4:15-5:00 PM 3:30-4:15 PM SHUTTERSTOCK STAGE Fans Come First In Entertainment Marketing To get ahead and survive the seismic shifts shaking up the entertainment marketing sector, businesses need to be mindful of fan- centric strategies that will help to shape not just content, but packaging and distribution, as the industry quickly transitions to a direct- to-consumer media space. Nowhere is the competition fiercer than in the entrainment business, and experts from the entertainment and media arenas weigh in on how to keep up with the evolving space and how to get ahead of the competition. Mark Boyd Co-Founder, GRAVITY ROAD Jonathan M. Perelman Head, Digital, ICM PARTNERS 3:45-4:45 PM NEWGEN STAGE Advertising Futures: Connecting Industry & Academia Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate Advertising students. The students were tasked with creative strategic B2B content that amplified the themes of the event before, during and after the week. LCC's Advertising degree is the only industry degree based in an art school in central London and aims to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry. Dr. Paul Caplan Course Leader BA in Advertising, LONDON COLLEGE OF COMMUNICATION 4:00-4:50 PM IPA CENTENARY STAGE Evolving Brand Sponsorships & How We Tap Into Celebrities Considering the ever-changing landscape of our society and consumer needs, is it time for brands to rethink how they work with celebrities? Shaking things up, Bacardi brought Swizz Beatz on as its Global Chief Creative for Culture, creating an authentic celebrity partnership that's helping the brand connect with consumers on a deeper level. Join Magnetic's CEO, Brian Schultz, and Swizz Beatz to hear about their partnership with Bacardi on No Commission, and Swizz Beatz' other projects with the brand. Swizz Beatz Global Chief Creative for Culture, BACARDI Brian Schultz CEO/Partner, MAGNETIC PRESENTED BY MAGNETIC 3:30-4:15 PM 3:45-4:45 PM 4:00-4:50 PM download on the app store android app on google play CAMPUS WI-FI N E T W O R K AW E U R O P E P A S S a w e y e a r 5

Articles in this issue

view archives of Advertising Week Europe - Advertising Week Europe 2017 Official Guide