THE SHOP

April '17

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14 THE SHOP APRIL 2017 Scosche Industries rolled into the CES Show in Las Vegas with a vehicle unlike any other seen at the electronics technology extravaganza. The custom 2015 GMC Denali HD had already been shown in the BDS Suspension booth at the 2016 SEMA Show, but was something totally new to the tech crowd. The Denali's most distinctive feature is the utility bed swap from Knapheide custom-fab- ricated to raise and lower a side-by-side vehicle into the bed. The truck sported a customized 2013 Can-Am Maverick 1000R XRS raised in its bed at CES. We covered CES events as they were happening online. Then, for a print magazine exclusive, THE SHOP sat down with the owner of the truck—Kasidy Alves, executive vice president of Scosche—for a discussion about the build and its value to the company: THE SHOP (TS): How long had you owned the Denali before Rockstar Performance Garage got its hands on it? Kasidy Alves (KA): I had the truck for less than a year before I gave the keys to Nic Ashby at Rockstar Performance Garage to begin the trans- formation process. TS: Why did you partner with Rockstar Performance Garage for this build? KA: Scosche has been sponsoring Nic at RS Garage for many years now with products for his builds. In 2016 we stepped up our sponsor- ship and the GMC Denali Can-Am build was a perfect project to collaborate together on. Scosche makes so many accessories that are dem- onstrated in the GMC and Can-Am that they truly make the perfect show vehicles. Nic and his crew did an amazing job! TS: Describe the differences of driving it now versus before the upgrades. KA: It's definitely a showstopper now! Before it was just another nice-looking, lifted, full-size truck. Now we get a lot more attention and questions about it. That's the reason you build a real show vehicle: to inspire enthusiasts to do what you did—to show off and promote all the sponsored parts and accessories in the best possible way. I think we did that with this GMC Denali Can-Am. TS: Is this the most ambitious project build that Scosche has ever been a part of? KA: I'd have to say yes, because both were my personal vehicles at the time. Now the vehicles are so custom with so many amazing features that it's worth the risk we took in the build. It's cool to see a concept go from a rendering to real life and delivered on time for SEMA. TS: What were you hoping to accomplish or what mes- sage were you hoping to send with this build? KA: The vehicles did their job by stopping people in their tracks and saying, "Wow! I want that and everything on it." THESHOPMAG.COM Dazzling Show Cars & a Fox Hunt \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ Anthony Bowe is THE SHOP's Digital Content Editor, overseeing content on the website (www. theshopmag.com) and in the daily eNewsletter. Send news tips or other inquiries to abowe@nbm.com. Racing and the car circuit seasons have fired up. THE SHOP eNewsletter has been bustling with exclusives, updates and photo galleries demon- strating the aftermarket's big role in it all. If you missed any of the fol- lowing stories, be sure you're subscribed to our eNewsletter. You can get THE SHOP's eNewsletter delivered directly to your inbox every morning. Sign up by visiting our website, www. theshopmag.com, and scrolling until you find the "Get the eNewsletter" box on the right-hand side—plug in your email address, click "Sign Up," and the eNewsletter will be promptly delivered the next business day. Our monthly roundup of online news. By Anthony Bowe TECH CROWDS HAIL THE CUSTOM KING

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