April '17

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18 THE SHOP APRIL 2017 QUALITY COUNTS A common thread among diesel owners is the pride they have for their pickups, and the ambition they have to improve them. For instance, "from a lubrication perspective, we are seeing more and more enthusiasts looking for something better than they may have today," says Mark C. Nyholm, mechanical engineer, product manager – HD at AMSOIL Inc. "They aren't giving these turbo diesel pickups away, so people are genuinely caring about their truck and wanting what is best for it." When it comes to oil, he adds, that means synthetics. "More and more each day, people are converting to synthetics because they either have been told, read about or discovered for themselves that synthetic lubrication has advantages over conven- tional lubrication," he explains. "With that desire to provide their truck with the best to ensure it remains reliable, they have switched over to synthetics." Shops love customers who seek the best, because after one area of the vehicle has been upgraded, the others are sure to follow. Especially when times are good. "With the strong economy, there is good growth in engine perfor- mance, which brings along transmission challenges and opportuni- ties" says Brian Roth, president, BD Diesel Performance. From there, you can then look to capitalize on a desire for func- tion and individuality. "We get a ton of inquiries regarding diesel engine swaps. Not only into more heavy-duty pickups, but across the truck and SUV category, as well as some pretty cool muscle cars," says Joseph Mills, director of marketing, AutoMeter. "This adds a whole different layer of complication when attempting to get instrumentation to work, Technological advance- ments driving the diesel market mean there's always more to learn, and new profit centers to explore. (Photo by Kingsley Hurley/ Courtesy of AutoMeter) Diesel Dealings PERFORMANCE

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