22 FASHION
www.guestlist.net
Issue 42 / 2012
DROP DEAD CLOTHING
Whoever it is that calls themselves a part of the Drop Dead team, success is definitely what they're headed for. Hailing from Sheffield, their line offers an extensive and varied range for guys and girls including shorts,
watches and more. Drop Dead really know how to mix things up, contrasting cute pugs with zombified cats, occult symbols and throwing in some colour- ful language to adorn their wears for added measure. Their online Summer 2012 Lookbook catalyses a love at first sight moment with their clothing, displaying dreamy locations on ex-
dresses,
tees, caps,
graphic
'With the devil's help our labour is suc- cessful', reads the tagline on the top banner of independent clothing com- pany Drop Dead's website.
otic models. Not content with stopping there, they also call a number of ma- jor musicians a part of their 'Drop Dead Family', such as Bring Me the Ho- rizon, Casper, You Me At Six, Skrillex and Toddla T, and others like Pink and Jude Law are also proud owners of Drop Dead gear. Getting involved with Drop Dead doesn't just stop at their clothes – it's a whole experience.
Visit them online at www. iheartdropdead.com or at their London Carnaby Vil- lage store, 8 Kingly Street, London, W1 B5PQ.
