Proudly serving the industry for which it was named for more than 50 years, OPE Business provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: http://read.uberflip.com/i/800595
www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT APRIL 2017 27 www.billygoat.com Take the chore out of the chore with Billy Goat! Spring Renovation Made Easy With a Goat Herd! HydRo-dRivE availaBlE! Self-Propelled Overseeder • Footpedalactivationforoperatorcomfor comfort • Bladedesignimprovesslicing,reduces thatchpick-up&extendsbladelife • Floatingcuttinghead • AutoDrop ™ savesseed Next Gen 18" Hydro Sod Cutter • Additional50lbs.moresteelfortheultimate inasmooth,stable,durablecutting • SetandForget ™ Forget ™ Forget bladedepthadjustment • Reversespeed • Rearswivelcasterforcurvedwork Full Line of Aerators • 18-,25-&30-inchreciprocating reciprocating • 19"drum • 48"&60"towable • Hydro-drive,hydro-tine • Easeofmaintenance aeration aeration all NEW! Sod cuTTiNG REdEfiNEd! purchasing decision. — Giovanni Crespi, director of regional product management of Husqvarna North America At the end of the day, you need to choose the right deck size for the properties you service and the right horsepower in order to optimize performance and effi ciency. Be sure to investigate various attachments that may also improve the capability of your machine and scope of your business. — Ruben Pena, product marketing manager, zero-turn mower, John Deere Landscape professionals are always concerned with the initial cost and trade value of the equipment as they upgrade a portion of their fl eet every year. Kubota's brand image as durable equipment that is value priced allows commercial operators to not only purchase Kubota equipment at a value price and low monthly payments with zero-percent fi nancing, but also depreciates the least, thus making for the best return on investment to landscape professionals. Kubota's fl eet program allows any size landscape company to get a demonstration unit at no cost, and then they can purchase equipment at a discount using zero-percent fi nancing. — Rajesh Joshi, Kubota product marketing director, turf We recommend that they think beyond mowing in 2017. To grow business, it's easier and more effi cient to upsell a current customer versus bringing on a new customer. Adding other capabilities — like being able to aerate, lawn cleanup or haul soil — will not only make you more profi table, but also will differentiate you from your competition. — Craig Rohde, marketing manager for Schiller Grounds Care (Steiner) Create a good relationship with a great dealer, and remember the cost of downtime. If you understand the costs related to downtime, you would realize that it's very expensive, and thus crucial to buy the best mower up front. Focus on buying something highly reliable from the start. — Ed Wright, director of research and development, Wright Manufacturing — Compiled by John Kmitta, editor of L&I and associate publisher of OPE. OPE PHOTO PROVIDED BY JOHN DEERE