Sign & Digital Graphics

April '17

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68 • April 2017 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS S ign shops looking for an additional source of revenue should consider entering the lucrative DTG (direct-to- garment) printing market. Direct-to-Garment Skills needed often overlap with what print shops are already doing B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. It isn't much of a leap from what they are already doing in the digital printing market and it is one more way shop own- ers can market to their current clients, says Paul Crocker, director of marketing for AnaJet in Tustin, California. Customers wanting to better promote their brand will often ask sign shops if they also offer printed T-shirts and other garments. "Sign shop owners are getting tired of sending out that revenue to their partners so they would rather keep that revenue in-house and take the profit on that," Crocker says. "It is a natural, automatic customer base. They can take advantage of that." From a technology standpoint, it is "typically a fairly short learning curve for them. A lot of their equipment already uses inkjet technology. They are familiar with inkjet technology," he says. (Photo cour- tesy of Brother International) Profits with D I R E C T - T O - G A R M E N T P R I N T I N G

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