Printwear

April '17

For the Business of Apparel Decorating

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8 || P R I N T W E A R A P R I L 2 0 1 7 Business Watch Epson Hosts Annual Digital Couture Event in NYC LONG BEACH, Calif.—Epson hosts the third an- nual Digital Couture event in New York City. The one-day event took place on Feb. 7 in the city's Chel- sea neighborhood and offered visitors a glimpse at designer fashions created with Epson digital textile printing technology as a lead-up to New York Fash- ion Week. This year's show featured 13 designer teams from the United States, Canada, Mexico, and Latin Amer- ica, all implementing the theme of "Textile Stories," or illustrative depictions of culture and heritage, with their designs. In addition to new design themes, this year's show ushered in new additions and faces to the occasion. A fashion and technology forum took place before the Couture event at the nearby Chelsea Piers with open- ing remarks by Epson Global President Minoru Usui. The 2017 show marks the first time Usui has attended Digital Couture. Usui outlined the company's evolu- tion from digital photography to its current initiatives in textile printing technology, including the recent es- tablishment of textile innovation hubs in Como, Italy. The 2017 show also featured a design collabora- tion between textile engineer Mark Sunderland and Philadelphia University on a collection entitled "Sec- ond Skin." The collection features layering of printed textiles, inspired by "nature's perplexing and changing beauty," according to Sunderland. The addition of a university team to the designer lineup reflects the company's efforts to collaborate with institutions around the world. Usui points out that alongside Philadelphia University, Epson has collaborated with universities in Italy and Japan. "(The students) bring a deep knowledge of the materials, and they've helped us tremen- dously on the technical side," states Usui, explaining the significance and inspiration behind the collaborations. The at-capacity fashion show portion of the event took place later that evening in the In- terActiveCorp (IAC) building. The Couture lineup featured a diverse array of dresses, jackets, pants, and accessories such as shoes and scarves, all dec- orated with Epson technology. A series of printers with printed textiles and transfer paper patterns were also prominently on display at the entrance of the building. Like previous years, the show boasted models on raised platforms which afforded attendees a chance to get an up-close look at the designers' collections. The interna- tional roster of designers was also on-hand to describe their inspiration behind each design. To see a full gallery of images and read more about the event, visit http://bit.ly/2lxjzPA. Charles River Launches Colors for a Cause SHARON, Mass.—Charles River kicks off the Colors for a Cause program. The program is part of the company's Charles River Cares initiatives, an ongoing series of community- oriented philanthropic projects. The company leverages its New Englander rain jacket to raise funds and awareness for mul- tiple causes. "Our mission is to create a community and environment that is passionate about giving back," says Barry Lipsett, CEO of Charles River. "For a family- owned company like Charles River Apparel, having the op- portunity to give back allows us to think beyond what we sell." While the company has a his- tory of giving back to the com- munity, 2017 marks the first year of the Colors for a Cause program. The program began on Feb. 1 and continues through the re- mainder of 2017, benefiting dif- ferent organizations four times a year. Each benefit drive offers a different color of the jacket and 10 percent of the proceeds are donated to a designated charity. While the company is still selecting foundations for upcoming months, some of the organizations that Charles River plans to donate to include Habi- tat for Humanity, Camp for All Kids, and the Charles River Water Association. Ultimately, the company aims to collaborate with both local and national organizations to set a precedent for years to come.

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