Printwear

April '17

For the Business of Apparel Decorating

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40 || P R I N T W E A R A P R I L 2 0 1 7 Parents want to dress their kids just like them, so companion pieces ranging from infant to adult sizes accommodate that request. Using the example of oft- cited portrait photographer advice that families not dress too matchy-matchy for shoots, but rather complement each other in color tones and fabrics, Slinn speaks to how families can fit within the mini-me trend without the result capturing a group of clones by promoting cohesion. For example, Dad could dress in an adult baseball fine jersey T-shirt, and Mom might love more of a basic sil- houette that fits her body perfectly like a fine jersey T-shirt. Their older son could wear a youth football shirt, and the little sister can flaunt her personal pizzazz in a ruffle shirt. Performance details are important and relevant because end users value performance as much as aesthetics. Brumer notes that just as performance wear is making an indelible mark in grown-up apparel markets, extending the trend of functional gear to the kids' market to mirror adult garments is being strongly considered. On this note, Slinn adds that parents certainly appreciate well-made performance fabric that holds up to washes and rough-housing. In addition to performance activewear, the research staff at edited.com has found that bomber jackets and cold shoulder tops and dresses round out the top three adult-to-child trends from Spring 2015 to Summer 2016 at the top twenty U.S. and U.K. retailers. TENDING TO WHAT'S TRENDING What does the market take away from last year's trends and how are they being improved upon or modified? "I see the best-sellers of last year being en- hanced with new life," says Brumer. He expands, stating that we can expect to see some of the basics slowing and the fashion taking off. Mai adds that 2017 is all about the de- tails, and projects that fringy styles will steal the show. If fringe isn't really your thing, designs with charming features such as drape, swing, and an overall easy-to- wear vibe are also popular. With growing socially-conscious issues and their repercussions on health, the chil- dren's market is a particularly good niche for organic fibers. CHILDREN'S WEAR Soft and cozy fab- rics and designs are top sellers for fussy and sensitive chil- dren's wear. (Photos courtesy of Bambini Infant Wear)

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